Ekta Kapoor’s Net Worth Gets a New Luxury Addition with Ekatra Jewels

Ekta Kapoor has entered the luxury jewellery space as an investor in Ekatra Jewels. Kapoor, who is known for her empire in the Indian film industry, has added a new chapter in her entrepreneurial journey. At the same time, this partnership has renewed the brand’s focus on contemporary design, technology and conscious craftsmanship.

For a new generation that indulges in simple, sleek and understated elegance, Ekatra positions itself as a brand that makes fine jewellery an effortless part of everyday expression.

With this partnership, the brand is shaping a modern luxury language that feels both rooted and contemporary, appealing to women who prefer pieces that are refined, wearable and quietly meaningful in their everyday lives.

Ekatra’s collections feature IGI-certified lab-grown diamonds, including Type II-A diamonds, which are known for their exceptional quality and purity. Its patented Shristi Ratna 108-facet cut further enhances brilliance and light performance. The approach reflects a broader shift in luxury—where design innovation, technology and responsibility increasingly intersect.

Alongside her influence in entertainment and her growing presence in lifestyle-led ventures, Kapoor’s wider portfolio reflects a parallel scale of wealth and assets accumulated over the years.

A Parallel Empire

Ekta Kapoor has an estimated net worth of around ₹95 crore, according to a 2023 Lifestyle Asia report. Her monthly salary is reported to be ₹2.8 crore, with annual earnings estimated at ₹30 crore, reflecting a steady 25% rise in recent years.

Her business interests extend through Balaji Telefilms Ltd, where she serves as Joint Managing and Creative Director. The company, valued at around ₹422 crore, has produced nearly 17,000 hours of television content, while ALTBalaji recorded revenues of ₹102.6 crore in 2022.

Assets and Lifestyle

While her influence in entertainment remains central, Kapoor’s portfolio also reflects a wider presence in real estate, with holdings that include her Juhu bungalow Krishna, an Altamount Road residence, and a commercial property in Andheri housing Balaji Telefilms.

She also owns multiple luxury vehicles, including a Jaguar F-Pace, a Mercedes-Benz S Class Maybach S 500, and a Bentley Continental GT. Combined, her asset base is estimated across ₹100 crore in net worth with significant property and asset holdings.