Located in the luxury retail enclave Vasant Kunj, the experiential centre positions luxury at the heart of craft, legacy, culture, and mindful consumption.
In matters of heart and mind, we often forget that it is the hands that bridge thought and creative expression. They weave and spin, write and paint, sculpt and choreograph giving tangible shape to the beauty of imagination. At the newly opened experience centre The Kunj in Delhi, it’s these hands and their artistry that takes the centrestage. On a cloudy day, Outlook Luxe takes a tour of the craft complex, an initiative by Ministry of Textiles, located in the iconic retail hub of the capital, Vasant Kunj. Here, for the first time, Indian handicrafts and handlooms share space at stone’s throw away from international luxury brands like Versace, Lladro, Cartier, Bvlgari and others housed at DLF Emporio. The juxtaposition is moving — echoing that choosing Indian handmade is to opt for slowness, intention and soul in a market flooded with ultra luxe brands and excess mass products.
At The Kunj, we found the exquisite Pashminas from Kashmir, heritage weaves from South India, and vibrant Kutchhi embroidered apparel, to artisanal table-top games plated with gold and silver — rooted in luxury conscious consumption, craft, culture, community and heritage.
Making eco-friendly clothes, more snazzy for the young, Jaipur-based Iro Iro has collared dresses made from selvedge, patchwork shirts and structured tops championing zero waste circular design. “We have upcycled about 60,000 kilograms of waste so far since the brand’s inception in 2017,” says Bhaavya Goenka, Founder, Iro Iro adding, “Luxury is being redefined in today’s time. It’s about how a designer is tying their own identity with mindful practice. For me, luxury is to look at waste from a lens of creating a fine design that looks good and is good for the environment too.”