A bold reimagining of a classic—where Swiss craftsmanship meets fluid design, individuality, and a touch of fairy-tale magic
With the breathtaking launch of the FIABA Square, a new chapter in the FIABA collection that honours the past while fully embracing the spirit of contemporary, Maurice Lacroix is rewriting the history of luxury timepieces. This new collection, which features twelve specially designed models, is a carefully chosen celebration of uniqueness, style, and metamorphosis rather than just a line of timepieces.
“FIABA,” which translates to “fairy tale” in Italian, is not a coincidence. It alludes not only to style but also to the power of narrative, growth, and evolution. This essence is brought to life by Maurice Lacroix, which infuses the FIABA Square with the tactile precision of Swiss watchmaking as well as the wonder of imagination.
The FIABA Square is designed to be more than a timepiece. It’s a companion, a statement, and a symbol of identity. With its blend of classic artistry, modern engineering, and accessible luxury, Maurice Lacroix invites wearers to craft their own fairy tale—one of confidence, self-expression, and enduring elegance.
In a world where fashion is increasingly personal and storytelling is king, the FIABA Square emerges as a modern classic—a reimagined icon that holds history in one hand and the future in the other. Whether chosen for its design, its heritage, or its versatility, each piece is a reflection of the wearer’s unique journey.
This isn’t just about telling time. It’s about owning it.