Tod’s My Signature Service Brings A Personal Touch To Festive Gifting

The festive season is beginning to find its way into our homes and shopping lists. Markets and boutiques are filling up with decorations, thoughtful little additions and gifts waiting to be picked out for loved ones. As celebrations draw closer and invitations begin to take shape, there is one question that often takes a little longer to answer. What do you gift someone that feels truly personal, something they can make their own and cherish beyond the occasion?

Tod’s has an answer in its latest personalisation offering, My Signature. Recently unveiled at its boutique in DLF Emporio, New Delhi, the personalisation service brings together the Italian maison’s approach to craftsmanship with the appeal of individuality. Rather than simply choosing an accessory, clients can give an iconic design a personal identity through initials, making the gesture of gifting feel a little more considered.

A Signature of Individuality

At the centre of My Signature is the T Signature Bag, recognised for its structured silhouette, fine calfskin leather and distinctive T-shaped metal detail. The personalisation service allows clients to add elegant gold-tone metal initials to selected pieces, turning an already recognisable accessory into something that carries a more intimate connection with its owner.

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The offering extends beyond the bag to include the T Signature Belt and T Signature Bracelet from the Fall-Winter collection presented on the runway. Each piece retains the understated aesthetic associated with Tod’s while allowing its wearer to introduce a detail that reflects their identity.

Adding to the experience was the presence of an Italian artisan who had travelled from Italy especially for the launch. Through a live demonstration, the artisan offered guests a closer look at the craftsmanship and skill involved in personalising the pieces. The demonstration brought the idea behind My Signature to life, highlighting how a thoughtful detail can transform an iconic accessory into a personal keepsake.

At the New Delhi unveiling, Executive Director of the Hothur Foundation, Kulsum Shadab Wahab, lent her support to the launch, carrying a T Signature Bag personalised with her initials, KSW. Carrying her T Signature Bag personalised with her initials, KSW, she spoke about its appeal as an accessory that fits seamlessly into her everyday life. “I think it’s so iconic because you’re celebrating individuality in a way which has never been before. And this is also very classic, very understated and it’s totally me. I love it,” she shared.

Craftsmanship With Purpose

The bag’s thoughtful construction is another aspect that has made it a favourite with Kulsum Shadab Wahab. Its shape, structure and compartments make it practical for work and travel, while its versatility has secured it a regular place in her wardrobe. Having used it for three months, she described herself as “quite addicted” to the design.

The occasion also carried a significance beyond the collection. The collaboration with the Hothur Foundation brought a philanthropic dimension to the festive gathering, with support directed towards the foundation’s work for women. Reflecting on the association, Kulsum Shadab Wahab said, “This Diwali collaboration is special because it’s also giving back to the Hothur Foundation.”

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She also drew a connection between India’s rich craft traditions and Italy’s artisanal heritage, describing their coming together as something special.

So, as the festive invitations pile up and the gift list grows longer, Tod’s My Signature might just be the answer to that perennial question of what to gift someone who has everything. After all, a little personal touch can go a long way in making a gift memorable.