What Makes Switzerland A Favourite With Luxury Seekers?

For most Indians, a luxury European vacation is synonymous with Switzerland. Think Kareena Kapoor Khan and Saif Ali Khan’s lush vacation pictures from Gstaad or Virat Kohli and Anushka Sharma ringing in the New Year amidst the Alps. India has always been taken with Switzerland’s beauty and unparalleled luxury. In 2024, India contributed 6,60,640 overnight stays in Switzerland, up from 6,02,000 in 2023, and this number is expected to soar to 9,07,587 overnight stays over the next five years. As Indian travellers explore the country in greater depth across all seasons, Switzerland’s allure is undoubtedly growing stronger . It continues to reign as one of the most coveted luxury travel destinations for Indian travellers, enchanting visitors not only during the summer months but also throughout the colourful spring, charming autumn, and beautiful winter seasons.

A Swiss Winter For Indians

Swiss Tourism has observed a significant shift in the preferences of Indian tourists. While summer remains a favoured season, an increasing number of Indian visitors are now seeking out the country during autumn and winter, captivated by the vibrant fall foliage, the pristine snow-covered landscapes, and the thrill of world-class winter sports like skiing, snowshoeing, and sledging. In addition to these traditional offerings, Switzerland provides exclusive festive experiences, including lavish Christmas markets, luxury shopping, private guided tours, and gourmet dining—making it the perfect year-round luxury destination.

This shift reflects a growing desire among Indian travellers for a deeper, more meaningful exploration of Switzerland, from offbeat destinations and adventure tourism to engaging with the country’s rich culture and sustainable practices. Today’s Indian luxury traveller is seeking experiences that go beyond mere indulgence, focusing instead on creating unforgettable, authentic experiences while maintaining a strong commitment to sustainability.

What Draws Luxury Travellers To Switzerland?

In the post-COVID era, the luxury segment in Switzerland has witnessed rapid growth, with five-star hotels reporting an impressive increase in demand from Indian tourists. According to the latest TMS survey, 17.7 per cent of Indian travellers opt for five-star accommodations, compared to just 8.4 per cent of Swiss guests—a clear indicator of the strong preference for luxury experiences.

Switzerland’s status as a premier luxury destination is exemplified by its unparalleled hospitality, bespoke services, and extravagant stays in iconic properties. Whether it’s enjoying the sophisticated elegance of Zurich’s five-star hotels, relaxing in lakeside resorts in Lucerne, or retreating to private chalets nestled in the Swiss Alps, the country offers a wealth of options for those seeking exclusivity and comfort. For those with a penchant for high-end shopping, Geneva and Zurich offer the world’s finest luxury watch boutiques. Michelin-starred dining, luxurious cruises along Switzerland’s scenic lakes, and rejuvenating wellness retreats in the Swiss mountains complete the opulent experience for those looking to explore Switzerland in ultimate style.

“Switzerland is a 365-day destination that offers exclusive experiences across all seasons. Popular cities like Zurich, Lucerne, and Interlaken each offer unique attractions year-round. We’re also noticing a shift among Indian travellers towards extended stays, allowing for a deeper connection with Switzerland’s culture and landscapes. Our ‘Travel Better’ strategy emphasises sustainable practices, promoting the Swiss Travel System as an eco-friendly way to explore this stunning country. Today’s Indian traveller has developed an appreciation for luxury that’s both indulgent and mindful, and we are proud to offer an array of experiences that cater to this discerning audience,” said Simon Bosshart, Head of Markets, East.

Switzerland Tourism is committed to encouraging sustainable luxury travel experiences, promoting longer stays, responsible tourism, and the use of the Swiss Travel System and Swiss Pass for a more relaxed and immersive exploration of the country’s culture and natural beauty.

For Indian travellers seeking opulent experiences, Switzerland offers an unparalleled blend of world-class luxury, breathtaking landscapes, and authentic cultural experiences—all of which come together to create the ultimate destination for indulgence, adventure, and lasting memories.