K-pop sensation Rosé has swiftly risen to become one of the most financially successful female artists in the genre. Beyond chart-topping music, such as in solo hits like APT, On The Ground, and Gone, her growing portfolio of global brand collaborations has cemented her status as both a cultural force and a fashion muse. With an estimated net worth of $30 million, Rosé, a member of the famous K-Pop girl group BLACKPINK, continues to dominate not just the K-pop landscape but also international red carpets such as at the Grammy 2026, Met Gala 2025, Cannes 2023 and more.
Rosé also earns immensely from streams and royalties, emerging as one of the fastest-rising K-pop soloists. With BLACKPINK, the group recently concluded their high-grossing *Deadline* world tour and announced a forthcoming mini-album of the same name, scheduled for release on February 27.
Rosé’s Brand Collaborations
As her music crosses billion-stream milestones, Rosé’s influence extends seamlessly into the world of luxury with brand collaborations. Recently, the K-Pop sensation was named global ambassador for Levi Strauss & Co., unveiled during the Super Bowl 2026.
Over the years, she has also represented global brands such as Yves Saint Laurent since 2020, Tiffany & Co. since 2021, and Puma since 2024.
Where Does K-Pop star Rosé live?
Rosé’s personal life mirrors her commercial and creative success. In Seoul, she resides in a reported $5 million plush penthouse situated in one of the city’s most exclusive neighbourhoods, namely Yongsan in Seoul. Her home blends warmth with understated opulence, featuring textured tiles, muted grey tones, plush furnishings, breathtaking skyline and a carefully curated décor. Rosé’s international footprint also extends to Los Angeles.
She reportedly rented a lavish residence valued at nearly $30 million in LA designed by notable architect Richard Landry, who has designed homes for Kenny G, Kylie Jenner, and Kourtney Kardashian. The plush property includes six expansive bedrooms, an infinity pool, and a grand piano.
Rosé’s Luxury Car Collection
The K-Pop star’s car choices are also a reflection of her luxury lifestyle.
Rosé’s car collection reportedly includes a Maserati Levante, Range Rover Vogue, Cadillac Escalade, Mercedes-Benz V-Class, and a Chrysler 300 S, marking a lifestyle shaped by global success.
