Aneeth Arora had almost opened her store in Lodhi back in 2012. The paperwork never came through, so she walked away from it, thinking perhaps it simply wasn’t meant to happen then. Seventeen years later, she got a call about the very same space. This time, there was no chasing it, no forcing the timing. Everything just fell into place.
In an exclusive conversation with Outlook Luxe, Arora reflected on that long gap and what it taught her about waiting. “I felt that whenever the time is right for something to happen, it happens,” she said, describing how the years in between were never really about delay, but about arriving at the right moment.
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That patience, that willingness to let things come rather than force them, sits at the center of how Arora talks about Péro’s first flagship store in Delhi called Pérodise.
Built Like a Garment
According to Arora, the store had to be built the way she has always built clothing. Not as one complete statement, but as something meant to unfold slowly, over time, through repeat encounters. “A Péro piece of clothing reveals itself bit by bit,” she explained, and the same philosophy shaped the architecture.
Orissa terracotta tiles form the canopies. Hand cut brass letters are inlaid into terrazzo flooring that was mixed and poured entirely by hand. Small hearts are scattered invisibly through the chips in that terrazzo, discoverable only if you happen to look closely, or return often enough to notice.
Arora shared that specialists in terrazzo, terracotta and metalwork spent seven to eight months translating her ideas into the physical space. She described the process less as instruction and more as conversation: an idea offered, then shaped and returned to her through someone else’s hands.
Love, Named
The heart motif is not new to Péro. It entered the brand’s visual language early, born from watching people pour themselves into the work and later crystallised into the brand’s own Instagram handle, ilovepero.
Over the years, admirers responded in kind, and Arora began signing back “we Péro you”. That exchange, she says, is the real foundation of the store’s name. “I feel that Péro became synonymous with love,” she explained and Pérodise was built to hold that feeling physically: warm, welcoming, open to anyone regardless of background or profession.
Asked whether more stores are coming, Arora shared that she is characteristically unhurried. “There’s no plan carved in stone, only the sense that this first space has clarified what a second might look like, if one arrives at all,” she said. A Pérodise in Mumbai is not promised, only imagined aloud, in keeping with how this one came to be, unforced and eventually, exactly on time.
