Virat Kohli’s style evolution is almost as recognisable as his transformation on the cricket field. The spiked hair, oversized sunglasses, graphic T-shirts and distressed denim of his early international years have gradually given way to tailored suits, coordinated separates and a more considered approach to everyday dressing. Yet, the cricketer has never entirely abandoned his experimental streak. At 38, which he celebrates on November 5, Kohli has developed a menswear identity that moves between sporting influences, contemporary streetwear and classic tailoring, making his wardrobe an interesting reference point for modern Indian men’s fashion.
His appeal lies in an ability to make relatively uncomplicated clothing look distinctive. A well-fitted polo, a pair of relaxed trousers or a carefully selected jacket often does the job. His fashion choices also reflect his entrepreneurial interests, with two homegrown lifestyle labels, WROGN and One8, becoming extensions of his personal style.
The Evolution of Streetwear
Kohli’s early off-field appearances were rooted in youthful streetwear. Graphic T-shirts, distressed jeans, sneakers and statement hairstyles defined his look, while fitted shirts and leather jackets gradually entered his wardrobe. His growing interest in fashion eventually translated into WROGN, a menswear label he co-created in 2014 with Anjana and Vikram Reddy. Built around casual clothing, footwear and accessories, the brand reflects his preference for relaxed silhouettes and unconventional details.
The label’s current collections offer an accessible entry point into his fashion universe. Shirts generally start around Rs 1,000 (approx.). Linen-blend shirts are listed at approximately Rs 2,000 (approx.), and denim styles range from around Rs 2,000 to Rs 3,000 (approx.), depending on the design and discounts.
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In 2017, Kohli introduced One8, a lifestyle venture inspired by his jersey number, 18. The label explored sportswear, athleisure and everyday clothing, bringing together performance-led design and casual dressing. Its current lifestyle collection includes graphic T-shirts priced around Rs 2,000 to Rs 3,000 (approx.), polos starting at approximately Rs 3,000 and sweatshirts at Rs 5,000. Footwear styles are priced between approximately Rs 5,000 and Rs 10,000 (approx.).
Tailoring Meets Personal Expression
His formal wardrobe reveals a different side of his personality. Structured suits, crisp shirts, monochromatic combinations and sharply tailored blazers have become recurring choices at public appearances. He occasionally experiments with velvet finishes, statement jackets and contrasting accessories, demonstrating an understanding of how traditional menswear can accommodate individual expression.
Ethnic dressing has also contributed to his style legacy. At his December 2017 wedding to Anushka Sharma, Kohli wore an ivory Sabyasachi ensemble featuring intricate embroidery. The pastel-toned wedding wardrobe offered a contemporary interpretation of traditional Indian groom dressing and remains one of his most memorable fashion moments.
Accessories complete his aesthetic. Sunglasses, baseball caps, understated jewellery and carefully styled hair add personality to otherwise uncomplicated outfits. His travel wardrobe, meanwhile, frequently features comfortable sneakers, relaxed trousers and layered separates.
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Kohli may have moved on from the graphic-heavy looks of his early twenties but his willingness to experiment remains intact. At 38, his style is less about following every trend and more about making contemporary menswear feel distinctly his own.
