Iconic French luxury beauty house Lancôme has announced actor Sonam Kapoor as its Brand Ambassador from India. It shows Lancôme’s focus on one of today’s most dynamic beauty markets, India, which stands strong in the global beauty circuit due to its cultural richness, creative expression, and a new generation of informed consumers. That makes this beauty collaboration both timely and strategic.
“Style as self-expression. Beauty as a choice. We are proud to announce @sonamkapoor as our newest Brand Ambassador. She doesn’t just follow the conversation, she fearlessly shapes it. Together, we’re redefining the modern beauty narrative,” wrote Lancôme on its Instagram.
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Celebrated for her performances in films such as the critically acclaimed Neerja, Pad Man, and Raanjhanaa, Sonam Kapoor has consistently pushed boundaries, on and off screen. She has been a trailblazer in reshaping how Indian fashion and identity are represented on the global stage. With her cultural awareness, innate sense of style, and ability to bridge Indian identity with international luxury, she brings a voice that resonates far and wide. It makes her a natural choice for Lancôme, a brand that plans to connect with a young generation of beauty consumers in India.
“Lancôme has been part of my beauty journey for many years, ever since I first experienced the brand in Paris. I’ve always admired ambassadors like Julia Roberts, Olivia Rodrigo, and Isabella Rossellini for how they represent beauty with authenticity and purpose, and how they embody a positive and optimistic vision of life. What I truly appreciate about the brand itself is the thought and research that go into creating products that deliver visible results. Génifique Ultimate Recovery Serum, in particular, has become a part of my routine – it supports skin recovery and resilience, especially during long days and constant travel. To collaborate with Lancôme as its Ambassador from India feels both meaningful and exciting,” says Sonam in an official release.
Shrestha Jana, General Manager, L’Oréal Luxe India, shares, “Sonam Kapoor represents a modern, confident voice that aligns strongly with Lancôme’s values. This partnership comes at a significant moment as we continue to deepen our presence in India, a market that plays an important role in shaping the future of luxury beauty. Sonam’s perspective will support how we engage consumers across skincare, beauty, and fragrance, particularly as we strengthen our science-led portfolio.”
Kapoor was officially introduced as the brand’s first-ever Indian ambassador at a special Lancôme event held recently at Phoenix Palladium Mall in Mumbai. On the occasion, she described the opportunity as a “full-circle moment.” Kapoor also made headlines for her elegant style where she wore a navy blue velvet gown by Maison Alaïa, striking a balance between understated drama and beauty. The off-shoulder gown, paired with fitted sleeves, gently highlighted her baby bump, while the floor-length hem added a graceful finish.
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Sonam Kapoor
For over 90 years, Lancôme has stood for French elegance paired with scientific innovation, creating beauty that inspires confidence and connection. With Sonam Kapoor as its ambassador in India, the global luxury cosmetics brand ushers in a new chapter, reinforcing its leadership and vision within the country’s luxury beauty landscape.
