Nykaa Luxe, the luxury arm of India’s leading beauty platform, has just unveiled supermodel and actor Lisa Haydon as the face of its latest campaign—signaling a bold, new chapter in the brand’s ongoing journey to redefine modern beauty in India. More than just a stunning visual collaboration, the campaign highlights an evolution: one that blends the allure of global beauty with the confidence and individuality of the modern Indian consumer.
Directed by Shivin & Sunny and photographed by renowned photographer Taras Taraporvala, the new campaign video is a simple yet elegant visual poem. It portrays Lisa Haydon as she moves through vivid scenes, her skin gleaming, her poise captivating, and her presence radiating understated luxury. Complementing her aura are the hands of celebrated artists: makeup by Loveleen Ramchandani, hair by Hiral Bhatia, and styling by Priyanka Kapadia, each of whom brings the Nykaa Luxe vision to life with subtle artistry and precision.
More than just a retail destination, Nykaa Luxe is home to more than 150 internationally recognised beauty brands, including Chanel, Charlotte Tilbury, Dior Beauty, Jo Malone London, Obagi, Dr. Barbara Sturm, and GHD. Indulgent narrative and beauty regimens co-exist in this well-manicured environment. Nykaa Luxe makes high-end beauty accessible both physically and through its 76 Luxe boutiques in India and its omnichannel presence through the Nykaa app and website.
For Lisa Haydon, the collaboration is about deeper meaning. “Beauty has always been about more than just appearance for me,” she shared. “It’s about confidence, authenticity, and the quiet power of being at ease in your own skin. That’s why Nykaa Luxe resonates with me. It isn’t just about offering the best in beauty—it’s about creating space for individuality and self-expression. This campaign felt like a true celebration of what beauty is today: diverse, inclusive, and inspiring.”
Nykaa Luxe is actively influencing India’s beauty business in addition to exhibiting luxury products. Projects like the recently opened Nykaa Academy and Fragtok, India’s first incubator for fragrance creators, demonstrate the brand’s dedication to developing talent and fostering a beauty-centered community. Beginning with famed MAC artist Baltasar González Pinel, the Academy’s inaugural mini-courses on Nykaa Play will feature additional international skincare, hair, and makeup specialists.
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In a world where luxury is often equated with excess, Nykaa Luxe presents a refreshing take—one that centres around curated experiences, timeless elegance, and conscious indulgence. With Lisa Haydon as its new muse, the brand invites consumers to reimagine beauty not as a routine but as an art form—effortless, elevated, and completely their own.
As the campaign unfolds across platforms and stores, one thing is clear: the face of Indian luxury beauty has found its perfect expression. And she wears it with grace.
