Chopard, the ultimate red carpet jeweller, has announced that Bella Hadid, the brand’s Global Ambassador since 2024, will grace the opening ceremony of the 78th Cannes Film Festival on May 13, 2025.
The supermodel and entrepreneur maintains a special bond with both Chopard and the Festival, having attended several editions since 2021 at the Maison’s invitation. Throughout these appearances, Bella Hadid has consistently captivated the world’s attention with her impeccable style and unforgettable red carpet moments. Notably, in 2022, she dazzled in an extraordinary pair of Chopard pear-shaped diamond earrings and more recently in 2024, wearing several Haute Joaillerie looks throughout the Festival, including a pair of diamond chandelier earrings — a testament to her enduring affinity with the Maison.
This year promises to be no different. As she ascends the legendary Festival steps, all eyes will be on her, adorned once again in exquisite Chopard Haute Joaillerie.
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“I feel so fortunate to wear Chopard’s breathtaking Haute Joaillerie creations on such an iconic stage. There’s nothing quite like the magic of Cannes with Chopard by your side”, she remarked.
Pursuing her role as Ambassador, Bella Hadid currently stars in the Maison’s latest L’Heure du Diamant campaign, further embodying its spirit of timeless elegance.
Chopard Co-President and Artistic Director Caroline Scheufele will be in attendance to celebrate this sparkling occasion, reaffirming the Maison’s cherished partnership with the world of cinema. She added: “Bella Hadid embodies the Chopard woman perfectly and it’s a joy to celebrate with her at Cannes, where dreams and emotions come to life.”
Since 1998, Chopard has been the official partner of the Cannes Film Festival and the creator of the Palme d’or. Driven by its passion for cinema, the Maison supports emerging talent through the Trophée Chopard while simultaneously unveiling its annual Red Carpet Haute Joaillerie Collection: creations designed by Caroline Scheufele, brought to life in the atelier and worn by actresses on the famous red-carpeted steps.
