There are tennis players who celebrate a Grand Slam victory with a champagne shower, those who reach for a designer suit and then there is Alexander Zverev, who appears to have decided that a Grand Slam is a perfectly good excuse to change watches. The German has just completed one of the most important seasons of his career, defeating Ben Shelton to win the 2026 US Open and claim his second Grand Slam title of the year, following his breakthrough French Open victory. And if his trophies tell the story of what he has achieved on court, his watches offer a rather entertaining glimpse into his taste away from it. Bold, mechanical and rarely interested in blending into the background, Zverev’s collection has become closely associated with Jacob & Co., the New York born luxury watchmaker with a taste for doing things rather differently.
Jacob & Co. Epic X Skeleton Is The Sporting Watch
If there is one watch that makes perfect sense for Zverev, it is the Jacob & Co. Epic X Skeleton. He has been seen competing in the black titanium version, a watch designed around lightweight construction and an open worked movement that puts the mechanics directly on display. The black titanium model became his companion during his French Open title run earlier this year, where the watch had to cope with considerably more activity than the average six figure timepiece normally encounters. It is an appropriately athletic piece. The architecture is angular, the X shaped bridges are unmistakably Jacob & Co. and the skeletonised construction gives it the visual drama expected from the brand without making it a cumbersome piece of jewellery. It is essentially haute horlogerie wearing sportswear.
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Jacob & Co. Epic X Ceramic Brings The Grand Slam Swagger
When Zverev won his maiden Grand Slam at Roland Garros, he did not simply walk towards the trophy wearing the same watch he had used throughout the tournament. He changed into the Jacob & Co. Epic X Ceramic, a white ceramic model with blue accents and a limited production run of just 101 pieces. The 44mm watch takes the same architectural language and gives it a rather more celebratory personality. Ceramic keeps the case contemporary and sporty, while the open worked movement ensures that there is still plenty happening beneath the sapphire crystal. For the trophy ceremony, it was less tennis equipment and more mechanical statement piece.
Jacob & Co. Caviar Tourbillon Is Where Things Get Serious
Then there is the watch that demonstrates just how far Zverev’s horological wardrobe can travel when subtlety has been politely shown the door. Following his French Open victory, Zverev was photographed wearing the Jacob & Co. Caviar Tourbillon, an extraordinary high jewellery creation featuring a flying tourbillon and a case and bracelet decorated with yellow sapphires set around rose gold. Reports put the watch at more than $820,000, with 338 brilliant cut diamonds also cited in coverage of the piece. It is difficult to imagine a more extravagant victory accessory. The Epic X Skeleton says athlete. The Caviar Tourbillon says you have just won a Grand Slam and have decided that ordinary wristwear would be insufficient.
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Jacob & Co. The World Is Yours Takes A More Global View
Zverev’s collection also includes Jacob & Co.’s The World Is Yours Dual Time Zone Tourbillon, which he was seen wearing around Wimbledon. Limited to 199 pieces, the watch combines a dual time zone display with a tourbillon and the distinctive world map inspired design associated with the collection. Reports have placed its value at around $280,000. There is something particularly appropriate about this watch on the wrist of a globetrotting tennis player. Zverev spends much of his professional life moving between countries, time zones and tournaments, so a complicated watch built around the idea of travelling the world feels considerably more personal than simply wearing something expensive.
Jacob & Co. Bugatti Tourbillon Adds Some Serious Horsepower
Before the 2026 season delivered his Grand Slam breakthrough, Zverev had already demonstrated that his taste in watches was not exactly timid. At the 2025 US Open, he was photographed wearing the Jacob & Co. Bugatti Tourbillon in rose gold, a piece reported at around $430,000. And this is where his collection becomes particularly interesting. The Bugatti connection brings automotive engineering into the equation, while the Epic X represents sporting performance and the Caviar represents jewellery and spectacle. These are not simply different watches. They occupy completely different corners of the luxury universe.
