Salman Khan has spent three decades cultivating an image that is almost impossible to manufacture. He does not dress to disappear, but neither does he need to cover himself in logos to establish who he is. His style is direct, physical and unmistakably his own. The watches, unsurprisingly, follow the same rule. There are machines here that look as though they have escaped from a hypercar factory, others dripping in diamonds, and a few that are simply magnificent examples of traditional watchmaking. But there is an important caveat before we start counting the loot. Khan himself said in 2026 that many of the watches he has been seen wearing belong to friends, and that the one Rolex he owns is a Rainbow Daytona. So this is best read as a look at the seven remarkable watches most closely associated with Salman Khan, rather than a definitive inventory of what sits in his safe.
Rolex Cosmograph Daytona Rainbow
If there is one watch that deserves to be called Salman’s, this is it. Khan has said that the Rolex Rainbow Daytona is the one Rolex he owns, making it rather more interesting than the endless photographs of him trying on watches that belong to someone else. The Daytona is already one of the most famous chronographs in the business. Add a rainbow coloured sapphire bezel and precious metal and subtlety has been shown the door. Yet it works on Salman because the watch has the same quality as the man himself: it does not need an introduction.
Jacob & Co. The World Is Yours Dual Time Zone
This one is considerably more personal. Created with Jacob & Co. in collaboration with Khan, The World Is Yours Dual Time Zone draws on a watch that Jacob Arabo’s father gave him. Khan and Arabo then turned that family story into a special edition connected to Salman’s father, Salim Khan. The three dimensional globe dial and independently adjustable dual time zone make it more than a piece of jewellery for the wrist. It is a watch with a story, which is rather more interesting than simply having something expensive strapped to your arm.
Jacob & Co. Bugatti Chiron Tourbillon
Then there is the Bugatti Chiron Tourbillon, which is about as Salman Khan as a watch can possibly get. Jacob & Co. took inspiration from the Bugatti Chiron and built a miniature mechanical engine into the watch, complete with a working animation designed around the hypercar’s W16. Khan has been regularly associated with the piece, and it makes perfect sense. It combines cars, mechanical theatre and absurd levels of engineering in one object. In other words, it is not merely telling the time. It is putting on a show.
Jacob & Co. Billionaire III
This is where the phrase wrist presence starts to become inadequate. Salman was famously filmed trying on Jacob Arabo’s Billionaire III, a watch limited to 18 pieces and set with 714 white diamonds. The skeletonised movement and tourbillon are visible beneath all that jewellery, because apparently covering a watch in diamonds does not mean you are allowed to forget the machinery underneath. The important distinction is that Arabo said he was letting Salman try his own watch, so this should not be described as a confirmed Salman possession. It is, however, one of the watches most strongly linked to his image.
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Patek Philippe Aquanaut Luce Rainbow Minute Repeater
The Patek Philippe Aquanaut Luce Rainbow Minute Repeater takes the idea of a luxury watch and pushes it towards high jewellery. The rainbow coloured sapphire setting is matched by diamonds, while the minute repeater adds genuine horological substance beneath the glitter. Reports have placed its value at extraordinary levels, although those figures vary considerably and should be treated cautiously. What matters more is what the watch represents: a piece that combines flamboyance with one of traditional watchmaking’s most demanding complications.
Audemars Piguet Royal Oak Tourbillon Malachite
The Royal Oak is already one of the great shapes in modern watchmaking. Put a tourbillon inside it and give it a striking green malachite dial and suddenly the familiar octagonal silhouette becomes something altogether more exotic. The 41mm titanium version associated with Khan features a tourbillon at six o’clock and an Evolutive Tapisserie pattern. It is the sort of watch that demonstrates that his taste is not confined to diamonds and spectacle. There is serious mechanical watchmaking underneath the surface as well.
