Patrick Dempsey Fronts TAG Heuer Eyewear’s Bold New Chapter
With TAG Heuer's 2025 eyewear debut, the brand's long-time ambassador epitomises the essence of speed, style, and precision on the racetrack as well as the runway
Nothing resonates quite like an ambassador who lives the brand, and Patrick Dempsey has embodied the TAG Heuer spirit with unmistakable style. An actor, professional racing driver, and creative force, Patrick Dempsey has been a constant presence at the side of the Swiss luxury watchmaker since 2014. This year, the relationship is entering a new chapter as Patrick Dempsey becomes the official face of TAG Heuer Eyewear, created in partnership with Thélios, LVMH Eyewear Excellence.
The campaign opens with a nod to the brand’s deep roots in racing culture. In a striking image, Patrick Dempsey mirrors a legendary portrait of Jack Heuer holding a chronograph, a pose that has come to symbolise TAG Heuer’s forging role in motorsport history. In the 2025 version, Patrick Dempsey wears two key models from the collection: the Jack Heuer and Mini Vingt-Sept eyewear lines.
All About The Collection
TAG Heuer’s 2025 Eyewear Collection leans into design, performance, and heritage, brought together through three distinct lines: the Jack Heuer Line, the Mini Vingt-Sept Line and the Shield Pro Line.
With the new collection, Patrick Dempsey brings his passion for performance and refined style contributing to its evolution, offering creative input and a vision rooted in both style and function.