World Music Day: Let Your Favourite Genre And Whisky Strike The Right Chord

June 21 marks World Music Day, a global celebration of sound, rhythm, and the art of musical storytelling. But what if your favorite playlist could also serve as your bartender? This year, redefine how you celebrate music — by pairing your go-to genre with a spirit that sings the same tune. Whether you’re into jazz, indie, or disco, there’s a whisky or cocktail-ready label waiting to harmonize with your mood. Let your music taste pour the drinks as we take you on a sonic and spirited journey through six finely tuned pairings.

Chivas 18 x Contemporary Piano

Much like a contemporary piano piece, Chivas 18 unfolds in rich, deliberate layers – bold, expressive, and deeply nuanced. It embodies maximalist sophistication for those who savour detail and depth. With Charles Leclerc, self-taught pianist and global icon, as its ambassador, Chivas 18 is for those who appreciate complexity dressed in gold.

Chivas XV x Hip-Hop

Chivas XV is built for the bold, vibrant, and unapologetic and made to turn heads. Like hip-hop, it thrives on maximalist energy, self-expression, and commanding presence. With Charles Leclerc fronting the movement, Chivas XV is the golden blend for those who live loud and lead louder.

Jameson X Indie Music

Jameson’s classic, versatile character resonates effortlessly with the raw, authenticity of indie tunes — creating a rich, down-to-earth experience that feels both intimate and energetic, just like your favorite corner bar.

The Glenlivet 12 X Jazz & Soul

Elevate your listening experience with The Glenlivet 12-Year-Old, a smooth, fruit-forward classic that finishes with quiet sophistication and serves as the perfect companion to every soulful rhythm and laid-back groove. Through its association with platforms like the Jazz India Circuit and Mahindra Blues Festival, The Glenlivet continues to celebrate music that moves, stirs, and transports.

Johnnie Walker Blue Label x Soulful R&B, Funk, Disco & Live Sax

Step into a groove-laced world of slow jams, funked-out basslines, and brass solos with Johnnie Walker Blue Label — a whisky that embodies timeless elegance and velvety smoothness. Just as a disco anthem builds with soulful vocals and sax flourishes, Blue Label offers waves of dark chocolate, dried fruits, and smoke that rise and settle in perfect rhythm. It’s the drink of choice when the mood is sexy, sultry, and unmistakably sophisticated.

Yamazaki 18 x Violin

For moments that demand grace and introspection, the Yamazaki 18-Year-Old is your perfect match. Like a masterfully played violin, it’s expressive, delicate, and layered with emotional complexity. Aged in sherry casks with a whisper of Japanese oak, this rare single malt echoes the craftsmanship, structure, and sensitivity of a solo violin performance — timeless, precise, and profoundly moving.

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Celebrate World Music Day 2025 by matching your mood, melody, and moment to the perfect spirit. Whether you’re spinning records or streaming fresh beats, let your drink strike the right chord. Because when rhythm meets the right pour, it’s not just a vibe — it’s an experience.