Bottega Veneta Names Lorenzo Musetti As Brand Ambassador During Wimbledon 2025

Bottega Veneta has officially announced Italian tennis sensation Lorenzo Musetti as its newest brand ambassador, marking a sophisticated alignment of athletic prowess and luxury fashion. Known for its meticulous craftsmanship and understated aesthetic, the house welcomes Musetti just as he cements his place as one of the brightest stars in global tennis.

At just 23 years old, Musetti has carved an impressive path on the ATP circuit. Currently ranked No. 6 in the world, he has reached the semifinals at both Wimbledon 2024 and the French Open 2025, while also taking home a bronze medal for Italy at the 2024 Paris Olympics. A key figure in Italy’s back-to-back Davis Cup victories in 2023 and 2024, Musetti is celebrated not only for his achievements but for his fluid style, expressive technique, and emotional depth on court.

Born in the marble-rich town of Carrara, Tuscany, Musetti first rose to international recognition in 2019 after winning the Australian Open boys’ singles title and reaching the US Open junior final. His natural flair and graceful movements on court make him a fitting muse for Bottega Veneta, a house renowned for its artisanal heritage and quiet elegance.

The announcement follows Musetti’s recent appearance in Bottega Veneta’s ‘Craft is our Language’ campaign, created to mark 50 years of the iconic Intrecciato weave. The campaign, centred around the beauty of handcraft and the expressive language of gestures, draws powerful parallels with Musetti’s own discipline—where hand gestures carry the weight of intention, emotion, and precision.

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In Musetti, Bottega Veneta finds not just a globally recognised athlete but an ambassador of modern Italian identity—one that bridges tradition and innovation, sport and style. His addition to the Bottega family enhances the house’s vision of elegance shaped not by logos, but by substance and skill.

As he prepares for the 2025 Wimbledon Championships as the seventh seed, Musetti’s partnership with Bottega Veneta signals more than just a fashionable endorsement—it is the beginning of a cultural dialogue between movement and meaning, grace and grit.