Sharvari Wagh has steadily built her place in Hindi cinema, moving from ‘Bunty Aur Babli 2’ to films including ‘Munjya’, ‘Vedaa’ and YRF’s ‘Alpha’. She is next set to star in Sooraj Barjatya’s ‘Yeh Prem Mol Liya’, releasing in November. Now, the actor is stepping into a new role as the first-ever India ambassador for H&M Beauty.
The partnership brings Wagh’s personal approach to beauty into the H&M Beauty universe, with the actor set to front the brand’s communication in India. Her appointment comes as H&M Beauty continues to build its presence in the country with a mix of makeup, fragrance, hair and body care.
Sharvari Brings Her Beauty
Speaking about the partnership, Wagh shared that she sees beauty as a way to express herself, have fun and feel confident. “What I connect with most about H&M Beauty is the belief that beauty doesn’t have to feel complicated,” she said in a news release, adding that she prefers products and rituals that reflect individual style rather than conforming to a single idea of beauty.
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H&M Beauty brings together makeup, fragrance, hair and body care, with products designed to complement an overall fashion and beauty look. The brand’s India offering is now getting a more recognisable face through Sharvari, whose personal style aligns with its fashion-led approach.
A Festive Beauty Edit
The campaign arrives alongside a new assortment featuring some of the actor’s picks for the festive season. The collection includes the Blush & Glow Duo Palette, Glow Touch Liquid Highlighter, Waterproof Kajal, Swipe & Smudge Liquid Eyeshadow, Glowy Tint Liquid Blush and Plump Gloss.
The assortment also includes the Elixir Gold Perfume and an EDP Fragrance Kit, bringing makeup and fragrance together in an edit that can work across everyday and occasion-ready looks.
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“We’re excited to welcome Sharvari as our first-ever ambassador of H&M Beauty in India,” stated Helena Kuylenstierna, Director, H&M India, in the news release. She added that Wagh’s take on beauty and personal style will support the brand as it continues to grow its beauty offering.
The appointment marks a new chapter for H&M India’s beauty category, with Wagh becoming the first Indian face officially associated with H&M Beauty. The H&M Beauty products India assortment featuring her picks is available from October 1 at H&M stores across the country and online at Hm.com, Nykaa and Myntra.
