A perfectly tailored dress often begins with what lies beneath it. In the world of luxury fashion, shapewear has quietly evolved from a hidden wardrobe essential into a statement of confidence, comfort and thoughtful design. That shift has transformed the category into one of fashion’s fastest-growing segments, making India’s latest luxury arrival feel perfectly timed.
Kim Kardashian’s globally recognised brand SKIMS is officially making its India debut through a partnership with Reliance Brands, marking another milestone in the country’s rapidly expanding premium fashion landscape. The collaboration will see Reliance Brands operate SKIMS across physical stores and digital channels, with Delhi and Mumbai set to welcome the first retail locations before a wider rollout.
India’s Luxury Wardrobe Expands
Founded in 2019 by Kim Kardashian, SKIMS has built its reputation on inclusive sizing, body-conscious silhouettes and elevated essentials that blur the lines between shapewear, loungewear and everyday basics. The label’s collections span sculpting bodysuits, bras, underwear, leggings, dresses, sleepwear and relaxed separates designed for a wide range of body types. Its neutral colour palette and minimalist aesthetic have helped position SKIMS as much more than a shapewear label.
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India presents an attractive opportunity for the brand. Younger consumers are increasingly embracing international fashion labels, influenced by global style trends, celebrity culture and digital shopping. Premium innerwear and bodywear have also witnessed growing demand as shoppers place greater emphasis on comfort, versatility and high-quality wardrobe foundations. The timing aligns with India’s expanding shapewear market, where homegrown and international brands are competing for a larger share of discerning consumers.
Reliance Brands has steadily strengthened its position as India’s gateway for global luxury labels. Its portfolio already includes names such as Fenty Beauty, Fenty Skin, Stella McCartney and Valentino, making SKIMS a natural addition to its growing fashion and beauty ecosystem.
A Fashion Powerhouse
The India launch forms part of SKIMS’ wider international expansion. The brand recently opened stores in London and Dubai and secured a funding round that valued the company at INR 48,000 crore (approx.), underscoring its growing influence in the global fashion industry.
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Te arrival of SKIMS represents more than another celebrity-backed fashion label for Indian shoppers. It reflects the country’s rising importance in luxury retail, where international brands increasingly view India as a long-term growth market rather than an emerging opportunity. As premium consumers continue to invest in elevated everyday dressing, SKIMS enters a market that is ready to embrace fashion designed around comfort, confidence and modern lifestyles.
