Priyanka Chopra Jonas has long mastered the art of effortless glamour. Her recent move only cements that reputation. On Friday, British luxury automaker Bentley announced her as its new global brand ambassador. Today, black and white photographs dropped from Priyanka’s Bentley campaign shoot. It is sending fans and fashion critics into a frenzy as the global star is seen dishing out an uber-snazzy trench coat look.
What was Priyanka Chopra wearing in the Bentley campaign?
For her debut appearance in the campaign, Priyanka delivered a sharp look wearing a full-length trench coat in a muted beige colour. It had a double-breasted detailing and a cinched waist for a sculpted silhouette. Styled almost like a dress, the piece flowed effortlessly, balancing structure with ease. Complementing it, the makeup was soft with side-parted waves framing her face. Skipping heavy accessories, she kept the look clean and polished.
“I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare,” Priyanka Chopra Jonas reportedly said, adding, “As someone who lives for the creative energy of being on set, this collaboration felt instinctive.”
Who shot Priyanka Chopra for the Bentley campaign?
The cinematic monochrome campaign looks classic, like an old Hollywood film. It shows Priyanka casually holding papers while delivering a smile. She exudes an old world Hollywood poise melding with contemporary power dressing. Shot by photographer-filmmaker Greg Williams, the campaign positions Priyanka at the heart of a narrative-led film. It shifts the spotlight from a mere product-centric campaign to a more story-led, compelling shoot.
Why did Bentley choose Priyanka Chopra as its global face?
The collaboration marks a seamless meeting of two worlds, heritage luxury and global star power. In a joint announcement on Instagram, Bentley described Priyanka as “the embodiment of the Bentley spirit and mindset,” hinting at a partnership rooted in elegance, ambition, and international appeal. A new campaign is set to roll out soon, with an extended film already in the pipeline.
This move reflects a larger shift at Bentley, and within the luxury space at large. Brands are increasingly moving beyond traditional codes of promotion and marketing. They are choosing instead to anchor themselves in cultural relevance and individual stories that resonate more deeply with today’s audiences.
Priyanka Chopra Jonas’ appointment also underscores the rising influence of Indian-origin global figures shaping luxury conversations. Whether this strategy ultimately drives stronger brand recall or commercial gains remains to be seen. On the work front, Priyanka was last seen in The Bluff (2026) and has a packed slate ahead, including S. S. Rajamouli’s Varanasi, along with Citadel Season 2, Heads of State, and Jee Le Zaraa.
