As August ends, it leaves behind news for everyone, from film buffs and fashion frenzy folks to tech geeks and auto enthusiasts! India basked in the global spotlight as celebrity-backed Kay Beauty stormed UK shelves, marking a proud milestone. Meanwhile, COS debuted in India with a new store in Delhi, firing up the fashion scene. Further, legal victory was served haute couture style when Delhi High Court ruled in favour of couturier Rahul Mishra in a fashion piracy case. Bringing exciting new launches, Victoria Beckham is set to unveil her first-ever foundation drops, Lancôme charms with a new seductive scent, and Shahid Kapoor and Mira Rajput set the luxe athleisure bar sky-high with ATHLETIFREAK’s Delhi launch . The Venice Film Festival dazzled with glitz, while Maison Margiela shook things up with its first-ever celebrity campaign face for AW25. What’s in for tech and auto lovers? The iPhone 17 launch date and BMW’s leadership reshuffle are turning even more heads. Read more on these new developments below!

Katrina Kaif’s Kay Beauty Goes Global

Katrina Kaif’s beauty brand Kay Beauty in association with Nykaa has made history as the first Indian beauty brand to launch in the UK at Space NK . The brand that thrives on inclusivity, clean, lightweight-formulated and cruelty-free makeup enters the UK market with a lineup of 197 products across skincare, lip care and cosmetics. It includes bestsellers like Hydra Creme Lipstick, Hydrating Foundation, and Velvet Cream Blush amongst others that will be on shelves in 13 stores in the UK besides online presence.

 

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Rahul Mishra’s Counterfeit Case

India’s acclaimed designer Rahul Mishra had earlier filed a case against counterfeiters from Surat, Chandigarh and Bengaluru after fakes from his ‘Sundarbans’ Collection, such as the Tigress artistic work, and floral motives were spotted on copied designs worn by Indian celebrities like Kapil Sharma, Badshah, and Orry on social media and popular Netflix shows. In a significant legal development, the Delhi High Court rules in favour of the designer in the design theft case. It passed an add-interim injunction against multiple parties for unauthorised copying and replicating his iconic patterns. The court has also prohibited the manufacture and sale of imitations or any deceptively similar representation of Mishra‘s original design, taking a stand against fashion piracy.

COS Opens New Store in India

London-based affordable-luxury fashion label COS is set to make its India debut with its first store to launch in Delhi’s Nexus’ Select City Walk in October. The new store will have the brand’s autumn winter 2025 collections in both mens and womenswear which will be officially unveiled at New York fashion week, next month. Expect utilitarian, sophisticated, classic textures and a gender fluid design language on sartorial front.

 

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Shahid & Mira Kapoor launch ATHLETIFREAK

Breaking a new ground in the luxury athleisure industry, celebrity couple, Shahid and Mira Rajput Kapoor have opened the first store of ATHLETIFREAK in Delhi’s Nexus Select City Walk. Founded in the US in 2021 by Mo and Noor Wadhwani, the brand is now bringing its premium athleisure line to India in partnership with Mira and Shahid as investors and brand ambassadors. The brand aims to tap into India’s growing fitness market offering with bestsellers such as joggers, agility shorts, racerback tanks, and much more that can be worn during gym training, yoga sessions, sports and adventure activities.

 

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Venice Film Festival Starts

The 82nd Venice International Film Festival kicked off from August 27 and will continue till September 6. The festival that aims to raise awareness and promote international cinema, entertainment, and arts will see some of the most anticipated film screenings such as Frankenstein, A House Of Dynamite, Duse, Ghost Elephants, La Grazia amongst others. The five-jury bench judging various competitions at the film festival will present official awards on September 6 during the finale ceremony.

 

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iPhone 17 to launch

Coming up with its biggest hardware launch of the year, Apple has confirmed the launch of  iPhone 17 on September 9 in India. The iPhone 17 series will also include the launch of iPhone 17 pro, iPhone 17 Pro Max and the new iPhone 17 Air. The pre-orders are likely to start on September 12, and the sale will start from September 19. The price for iPhone 17 in India is reportedly around ₹79,990, while the premium iPhone 17 Pro Max could be around ₹1,64,000 making it one of the most expensive iPhone models yet. The fans are awaiting for an official price reveal to weigh if the higher prices justify the upgrades in the new model.

Lancôme Launches Idôle Power in India

French luxury brand Lancôme unveils its new fragrance, Idôle Power Eau de Parfum Intense, in India unfolding a new chapter in the iconic Idôle line. Developed by the brand’s original team of female perfumers, this perfume blends notes of rose, creamy sandalwood, and the innovative Pomarose™ molecule to present a captivating woody-floral aroma. The launch features Grammy-winning artist Olivia Rodrigo as the global face, symbolising a new era of self-assurance, rebellious spirit, and empowerment for the new generation.

BMW Group India Appoints New CEO

BMW Group India has named Hardeep Singh Brar as its new President and CEO, effective September 1, 2025. Brar brings more than three decades of leadership experience across top automotive brands including Kia, Maruti-Suzuki, Volkswagen, and Nissan. His appointment marks BMW’s commitment to further expand in India, with a key focus on electric mobility, innovation, and enhancing customer experience in the fast-growing automobile market.

Maison Margiela’s First Celebrity Face

Miley Cyrus has made history as the first-ever celebrity face of its Autumn-Winter 2025 campaign of French luxury fashion house Maison Margiela. Embracing her fearless style and ever-evolving identity, Cyrus perfectly captures the maison’s spirit of transformation. This bold move marks Margiela’s inaugural fusion of fashion and pop culture, rewriting its own legacy by blending rebellious artistry with timeless elegance.

 

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Indri, the Indian single malt whisky from Piccadily Agro Industries, has been named the world’s fastest-growing Indian single malt for the second consecutive year by International Wine & Spirits Record(IWSR). In 2024, Indri reached an impressive sales volume of 2.04 million bottles, making it the top-selling single malt in India as well as a key exporter internationally. The brand credits its success to fine quality, strong customer loyalty, and the unique infusion of Indian ingredients that reflect its heritage.

 

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