Ethos Watches Opens Exclusive Jacob & Co. Boutique In Delhi

In a city where power breakfasts segue into diplomatic soirées and where luxury is less indulgence than idiom, the arrival of an exclusive Jacob & Co. boutique within the august precincts of DLF Emporio feels less like retail expansion and more like a proclamation. Orchestrated in partnership with Ethos Watches, India’s pre-eminent luxury watch retailer, this inauguration marks the maison’s first boutique in Delhi and its third in India, following a triumphant debut in Mumbai. Yet numbers scarcely capture the significance of this moment; for what is unveiled here is not merely a store, but a theatre of audacity.

Jacob & Co. has long revelled in the art of the spectacular. It is a house that refuses understatement, that transforms timekeeping into choreography and gemstones into constellations. In the capital, its new address becomes a destination for connoisseurs who regard horology not as a passive accessory but as a declaration of intent. Within these walls, collectors will encounter a curation of the brand’s most celebrated high-complication timepieces — mechanical marvels that challenge gravity, symmetry, and occasionally, plausibility itself.

In a press statement, Pranav Saboo, Managing Director & CEO, Ethos Watches, expressed his enthusiasm on the launch and said, “The opening of Jacob & Co.’s boutique at DLF Emporio marks a significant milestone in our partnership and in India’s evolving luxury landscape. The brand’s fearless innovation and exceptional craftsmanship resonate strongly with the new-age Indian collectors. We are confident that Delhi’s discerning clientele will appreciate the technical mastery and artistic boldness that define Jacob & Co.”

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In a similar press statement, “India stands as one of the most dynamic and promising luxury markets in the world today. I see a new generation of collectors who are knowledgeable, passionate, and who truly appreciate high watchmaking and high jewellery at the highest level.” Mr. Jacob Arabo, Founder and Chairman, Jacob & Co., shared on the launch, “Expanding into Delhi is a meaningful milestone for us. India has always embraced boldness, innovation, craftsmanship, and celebration. These values are at the core of Jacob & Co. Together with Ethos Watches, I am proud to bring our most extraordinary creations closer to our clients here and to continue building something exceptional in this market.”

Among them gleams the irrepressible Casino Tourbillon, where a fully functional roulette complication coexists with the hypnotic whirl of a tourbillon cage — a reminder that time, like chance, is both measured and wagered. The Astronomia Regulator, meanwhile, elevates watchmaking into celestial performance, its rotating architecture transforming the dial into an orbiting universe. The poetically inclined may gravitate toward The World Is Yours Dual Time Zone, a cartographic ode to global citizenship, while culturally resonant editions such as the Epic X Ram Janmabhoomi and Epic X Sher-e-Punjab affirm the maison’s willingness to converse with India’s historical and spiritual narratives.

Prices commence at an assertive INR 28 lakhs and ascend to a vertiginous INR 6 crores, a spectrum that mirrors the maison’s ambition. Yet beyond these headline creations lies an equally compelling dimension: bespoke and custom editions, conceived for collectors who believe exclusivity should be literal rather than rhetorical.

The boutique also unveils a scintillating array of high jewelry masterpieces, where rare gemstones — cut, calibrated, and choreographed with almost operatic flourish — assume centre stage. Here, diamonds converse with rubies and emeralds in settings that privilege boldness over bashfulness. The result is a universe of adornment that mirrors the brand’s horological ethos: extravagant, exacting, and unafraid.

Situated within DLF Emporio, India’s most prestigious luxury retail destination, the boutique’s presence signals more than geographic expansion. It underscores the maturation of India’s luxury ecosystem — a clientele increasingly confident in its taste, global in its outlook, and discerning in its patronage. Delhi, with its unique amalgam of heritage and high finance, diplomacy and design, offers fertile ground for a maison that thrives on spectacle and storytelling.

For Ethos Watches, this collaboration further consolidates its role as custodian of horological excellence in India. By bringing Jacob & Co.’s universe of groundbreaking complications and gem-studded bravura to North India, it bridges aspiration with access, transforming admiration into acquisition. In the end, this boutique is not merely about watches or jewels. It is about theatre — about the assertion that time can be sculpted, that mechanics can mesmerise, and that luxury, when pursued with conviction, becomes a language unto itself. In Delhi’s glittering firmament, Jacob & Co. has found not just a storefront, but a stage.