Ethos Watches Launches 'City Of Time In Gurugram

Ethos Watches—one of the leading watch retailers in India has upped the ante in the business of luxury timepieces in the country. The company has gone all out to launch City of Time in Gurugram, NCR an ambitious project, offering a one-of-a-kind, immersive retail experience for horology enthusiasts and buyers. Sprawled across 22,000 sq ft, this destination features seven exclusive brand boutiques, two multi-brand galleries with 50+ independent brands, watchmaking zones, bars, a cigar lounge and more… A spectacular offering for those who are invested in haute horlogerie and fine craftsmanship!

And it doesn’t stop here. City of Time also houses the country’s first-ever standalone boutiques for independent brand H. Moser & Cie. and Sowind Group’s premium watchmaking brand Ulysse Nardin. This luxe horological destination also hosts mono-brand boutiques for Panerai, Breitling, and Bell & Ross, with boutiques for Girard-Perregaux and Tudor set to launch soon.

This marks a significant milestone for the luxury watch business in the country as this unique concept is unlike traditional ones. Here, one gets to experience luxury at its finest, where the watchmaking world is interspersed with lifestyle elements that provide a wholesome shopping experience.

Speaking on this momentous occasion, Pranav Saboo, CEO and Managing Director, Ethos Watches, says, “City of Time is a dream many years in the making, a bold and uncompromising vision to create the most iconic watch destination India has ever seen. Designed as a sanctuary for horological expression, it is a place where the world’s greatest watchmakers are not merely retailed but represented with dignity, depth, and artistic freedom. Through unmatched customer experience and curatorial excellence, we aspire to set benchmarks that will resonate far beyond our borders and make the world look to India with admiration and pride.”

Beyond The Timepieces—The Other Highlights

A Bespoke Bar And Cigar Lounge: Indulge in a selection of the world’s finest cigars and expertly crafted bespoke drinks while browsing through exceptional timepieces.

A Watchmaking Studio: An interactive space where enthusiasts can witness master horologists at work, enhancing their appreciation for fine watchmaking.

According to an official release, ‘the multi-brand boutiques within City of Time boast a unique personality. One exudes a refined character that reflects the nature of the haute horlogerie brands housed there. The other, an Ethos watch boutique, presents a sportier and more casual vibe, in line with the more accessible side of fine watchmaking’.

About Ethos Limited

With an impressive portfolio of over 70+ premium and luxury watch brands, Ethos is one of the largest and leading luxury watch retailers in India. Established in 2003, it’s safe to say that the company can be credited with revolutionising the digital and ecommerce space, in the luxury watch business, thanks to their far sighted vision. It operates 81 boutiques across 24 cities in India. Recently, they’ve also ventured into the high jewellery segment with Messika onboard and are also the exclusive Indian retailer for the German luxury luggage brand Rimowa. The company went public on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE) on May 30, 2022.

City of Time: Open For All

Located in the heart of Gurugram, City of Time is now open to visitors seeking an unmatched retail experience. Whether you are in search of an exquisite timepiece, a moment of indulgence at the bar and cigar lounge, or an insight into the art of watchmaking, City of Time promises an experience like no other.