When Ranbir Kapoor steps out to promote Ramayana, the spotlight naturally falls on the actor and the cinematic world he is helping bring to life. But at a recent promotional appearance in Bengaluru, there was another detail worth examining closely: the watch on his wrist. Kapoor was spotted wearing the Jacob & Co. Epic X Ram Janmabhoomi Rose Gold Edition, an elaborate timepiece priced at ₹78 lakh that brings together the theatricality of contemporary luxury watchmaking and the cultural significance of India’s Ram Janmabhoomi temple. Created in collaboration with Indian luxury watch retailer Ethos Watches to commemorate the consecration of the Ram Mandir in Ayodhya, the watch is more than an exercise in precious materials and mechanical engineering. It is a statement piece built around a recognisable cultural identity, with intricate engravings and an exposed mechanical movement sharing the same visual space. For Kapoor, whose association with Ramayana places Indian mythology at the centre of his current cinematic narrative, the choice makes for a particularly compelling intersection of personal style, storytelling and horology.

The watch belongs to Jacob & Co.’s Epic X collection, introduced in 2015 and distinguished by its bold case architecture and unmistakable X shaped lugs. The collection reflects the brand’s preference for assertive design, substantial proportions and mechanical displays that are intended to attract attention rather than disappear beneath a shirt cuff.
This particular edition takes that established design language in a culturally distinctive direction. Its reference number is (EX113.43.AA.AA.BBRUA), and the watch is priced at ₹78,00,000. The 44mm case is crafted from 18K rose gold, lending the timepiece a warm metallic tone that complements its vibrant orange rubber strap.
The combination is deliberately expressive. Rose gold provides a traditional luxury element, while the orange strap introduces a more contemporary, energetic character. Rather than relying solely on precious metal to establish its exclusivity, the watch uses colour, architectural details and its open worked dial to create a visual identity of its own.
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The defining feature of this edition is its skeletonised dial, which reveals the mechanical movement beneath. Instead of a conventional dial surface concealing the watch’s inner workings, the exposed architecture becomes the principal visual attraction. Intricate relief engravings depicting the Ram Janmabhoomi temple are integrated into the dial, while inscriptions and representations associated with Hindu deities appear across the dial and bezel. These details give the watch a distinctive cultural dimension, setting it apart from a standard luxury sports watch.
The result brings two different traditions together. Swiss watchmaking contributes the mechanical architecture and precision engineering, while the temple imagery and religious references establish the edition’s connection to Indian heritage. It is a design that makes its identity immediately apparent without abandoning the technical character of the Epic X.
For collectors, the appeal lies in this combination of craftsmanship, cultural symbolism and recognisable design. The watch is not simply an Epic X finished in rose gold; its engravings and open worked construction give it a specific story and purpose.

Powering the timepiece is the JCAM02, a hand wound skeleton calibre made for Jacob & Co. by Swiss movement specialist Concepto. Comprising 158 components, the movement operates at 28,800 vibrations per hour and offers a power reserve of 48 hours.
Its most distinctive feature is the vertical arrangement of the barrel and balance wheel. The barrel sits at 12 o’clock, while the balance wheel is positioned at 6 o’clock. This arrangement echoes the alignment of the X shaped bridges visible from the front, allowing the movement’s architecture to reinforce the case design.
The movement is visible through sapphire crystals on both the front and rear, offering a view of the mechanism from either side. The open construction places the calibre at the heart of the watch’s appearance, transforming components that would normally remain hidden into an integral part of the design. Manual winding also adds a traditional mechanical interaction to the ownership experience. Rather than relying on an automatic winding rotor, the wearer winds the movement by hand, supplying the energy required to keep the watch running.

The Epic X Ram Janmabhoomi Rose Gold Edition demonstrates how contemporary luxury watches can carry meaning beyond their technical specifications. Its 18K rose gold case, skeleton calibre and sapphire crystals establish its horological credentials, while the temple engravings and religious inscriptions provide its defining cultural reference. Its collaboration with Ethos Watches further connects the edition to India’s luxury watch market. The project commemorates the consecration of the Ram Mandir in Ayodhya, giving the timepiece a specific place within a wider cultural moment.
For Jacob & Co., known for its visually adventurous approach to luxury watchmaking, the edition is a natural extension of a design philosophy that favours mechanical spectacle and strong visual identity. For collectors, it offers a combination of Swiss engineering, precious materials and symbolism that is difficult to confuse with another watch.
With its ₹78 lakh price tag, 44mm rose gold case and intricately engraved skeleton dial, the watch makes a considerable statement. On Ranbir Kapoor’s wrist at a Ramayana promotional event in Bengaluru, it also creates a striking connection between cinema, cultural heritage and the art of mechanical timekeeping.