Grand Prix de Monaco: Louis Vuitton Unveils Exclusive Trophy Trunk And Visual Identity At This Year’s Edition

At the Formula 1 TAG Heuer Grand Prix de Monaco 2025 edition, renowned French fashion house Louis Vuitton is all set to display a custom Trophy Trunk to commemorate its fifth year as an official partner of Formula 1. Celebrating a legacy of victory and style, the maison offers an exquisite showcase of craftsmanship and culture at the most important motorsport event in the world from May 23 to May 25. Additionally, on the storied Monte Carlo circuit, Louis Vuitton will introduce a new creative trademark for on-track signage that combines sophistication and speed.

A Tribute To Monaco’s Grand Tradition

The Monaco Grand Prix has been the crown jewel of Formula 1 since its inaugural race in 1929. The glitzy ambiance of Monte-Carlo, which is tucked away between the Mediterranean and the Alps, is reminiscent of Louis Vuitton’s legendary tradition of elegance, luxury, and invention. Due to Formula 1’s 75th anniversary, this year’s race—the eighth of the 2025 season—has extra significance.

In addition to honouring this heritage, Louis Vuitton’s ongoing participation in this renowned Grand Prix further demonstrates its unwavering dedication to quality, travel, and workmanship. The House’s presence in Monaco confirms the principality’s position at the nexus of high fashion, heritage, and fast-paced exhilaration.

A Dynamic New Creative Signature

In a striking visual tribute to this partnership, Louis Vuitton will unveil a newly designed on-track graphic identity during the Monaco Grand Prix. Evoking a sense of motion, heat, and velocity, the Louis Vuitton logo will adorn key areas of the Monte-Carlo circuit in a bold, contemporary style. The branding pays homage to the energy of Formula 1, while blending seamlessly with the grandeur of Monaco’s historic streets.

This fresh visual language marks a bold step forward in the Maison’s creative journey in sport, one that underscores its ability to redefine luxury in every arena it enters.

The Trophy Trunk: A Fusion Of Artistry And Heritage

At the heart of Louis Vuitton’s celebration is the bespoke Trophy Trunk, handcrafted at its historic atelier in Asnières, France. The trunk—emblazoned with the House’s signature Monogram canvas, accented with a bold white “V” for “Victory” and “Vuitton”—also features the red and white of the Monaco flag. It is a symbol of precision, power, and pride, echoing both the essence of Formula 1 and the spirit of Monaco.

This modern masterpiece continues a tradition that began in 1897 when Georges Vuitton, son of the founder, crafted the world’s first automotive trunks. His invention of “Vuittonite,” a durable canvas material built for travel, laid the foundation for Louis Vuitton’s bond with the world of motorsport—a relationship now stronger than ever.

From The Track To The Atelier: United by Excellence

The relationship between Formula 1 and Louis Vuitton is one of shared values—innovation, daring, teamwork, and excellence. Whether on the runway or the racetrack, both worlds demand precision, performance, and passion. The Trophy Trunk is more than a case; it is a manifestation of mutual respect and relentless pursuit of greatness.

As fashion, sport, and entertainment increasingly intersect, Louis Vuitton’s collaboration with Formula 1 reflects a global cultural moment where boundaries blur and greatness converges.

The Power Of Partnership

This Monaco showcase is part of a broader partnership with Formula 1 forged under the LVMH umbrella, first announced in October 2024. Louis Vuitton began its relationship with the Automobile Club de Monaco in 2021, creating bespoke trunks for the Monaco Grand Prix, and has since crafted pieces for some of the most iconic sporting events in the world.

From the America’s Cup and FIFA World Cup to Roland Garros, the NBA, and now the Monaco Grand Prix, Louis Vuitton’s trunks have carried more than trophies—they have carried legacy.

Victory Travels In Louis Vuitton

At the heart of Louis Vuitton’s sporting journey lies a simple yet profound message: Victory Travels in Louis Vuitton. With each handcrafted trunk, the House celebrates not only triumph but the tradition and emotion that define it. From Monte-Carlo to the world, Louis Vuitton continues to enshrine the greatest moments in sport with style, elegance, and unmatched artistry.