Nothing resonates quite like an ambassador who lives the brand, and Patrick Dempsey has embodied the TAG Heuer spirit with unmistakable style. An actor, professional racing driver, and creative force, Patrick Dempsey has been a constant presence at the side of the Swiss luxury watchmaker since 2014. This year, the relationship is entering a new chapter as Patrick Dempsey becomes the official face of TAG Heuer Eyewear, created in partnership with Thélios, LVMH Eyewear Excellence.

The campaign opens with a nod to the brand’s deep roots in racing culture. In a striking image, Patrick Dempsey mirrors a legendary portrait of Jack Heuer holding a chronograph, a pose that has come to symbolise TAG Heuer’s forging role in motorsport history. In the 2025 version, Patrick Dempsey wears two key models from the collection: the Jack Heuer and Mini Vingt-Sept eyewear lines.

All About The Collection

TAG Heuer’s 2025 Eyewear Collection leans into design, performance, and heritage, brought together through three distinct lines: the Jack Heuer Line, the Mini Vingt-Sept Line and the Shield Pro Line.

 

View this post on Instagram

 

A post shared by TAG Heuer (@tagheuer)

Crafted from ultra-light Japanese titanium and finished with Chromafade lenses and refined detailing, the new Jack Heuer Eyewear line channels 1960s pilot frame design through a modern lens. A fusion of vintage sophistication and contemporary precision, driven by a pioneering spirit and a legacy of motorsport innovation.

Sporting the Jack Heuer eyewear line, House Ambassador Patrick Dempsey embodies an effortless sense of cool, bringing his passion for performance and refined style to a vision that blends design and engineering. A bold new chapter in eyewear that continues a legacy rooted in racing and timeless design.

 

View this post on Instagram

 

A post shared by TAG Heuer (@tagheuer)

With the new collection, Patrick Dempsey brings his passion for performance and refined style contributing to its evolution, offering creative input and a vision rooted in both style and function.