The much-awaited beauty festival, Nykaaland 2025, is coming to Delhi for the first time. Touted as India’s biggest beauty festival, it will take place from November 7–9 at NSIC Grounds, Okhla. After two blockbuster editions in Mumbai, which witnessed 40,000 beauty lovers, the festival now brings a celebration of beauty, music, fashion, and culture to India’s style and lifestyle capital. The beauty expo will have over 60 international, luxury, and homegrown beauty brands. Visitors can also expect interactive makeup masterclasses, designer debuts, and pulsating live musical acts for an immersive experience.
Anchit Nayar, executive director and chief executive officer, Nykaa Beauty said that Nykaaland is coming to Delhi-NCR due to the “overwhelming demand” from the capital’s beauty community. “Having inspired a transformative movement in Mumbai, our entry into Delhi marks a significant milestone in our journey. It reflects our vision to take experiential beauty beyond commerce and into the community, making it an ideal setting for immersive masterclasses, exclusive product launches, and meaningful brand-to-consumer interactions.”
Luxury powerhouses galore
In a first, Nykaaland will display iconic international brands such as Dolce & Gabbana Beauty, YSL Beauty, Paco Rabanne, and Carolina Herrera. Each of them will display their couture-inspired makeup and luxe fragrances. Alongside them, there will be other popular brands like Kylie Cosmetics, Milk Makeup, Supergoop, and IT Cosmetics which will bring their best-selling formulas.
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K-Beauty takes over
With the K-Beauty phenomenon on the rise, Nykaaland 2025 will unveil ‘Ticket to Seoul-ful Skin.’ It will feature K-beauty brands like Laneige, Beauty of Joseon, Sulwhasoo, Round Lab, Innisfree, and Pyunkang Yul which will bring glossy haircare and glass-skin essentials. Along with them are Pyunkang Yul, TIRTIR, Beauty of Joseon, ROUND LAB, TonyMoly, Celimax, House of HUR, Parnell, Arencia, Anua, Torriden, Biodance, DALBA, and VT Cosmetics, which will be on display.
Homegrown names shine
Nykaaland 2025 will also display products from made-in-India beauty brands like Kay Beauty, ThriveCo, RENÉE Cosmetics, Simply Nam, Minimalist, Swiss Beauty, Pink Polqa, LovETC, Daily Life Forever52, Naturali, Sammmm, Dot & Key, Wishcare, Ikonic, and Nykaa Cosmetics, amongst others. Known for their science-driven formulations with homegrown artistry, these trailblazers will showcase the future of Indian luxury beauty.
To make the festival more engaging, Nykaaland will have makeup masterclasses with Bollywood’s most celebrated makeup artists. From Daniel Bauer’s red-carpet gloss hacks, Meera Sakhrani’s IT bridal techniques for Insta-worthy wedding look, Mehak Oberoi’s everyday glam tips, to Namrata Soni’s bridal transformations, the event will be full of learnings for avid beauty enthusiasts.
A cultural experience
The beauty extravaganza will also thrill the audience with live music performances. Expect delicate notes of Prateek Kuhad that will tug to your heart to the versatile voice of Jonita Gandhi singing Bollywood bangers to viral chart-toppers, and Punjabi MC bringing high energy acts to the stage. Visitors can also stop by gourmet dining pop-ups, immersive art installations, and cultural showcases.
Owen Roncon, chief of business, branded IPs, BookMyShow, said, “With Nykaaland, we set out to build an experiential platform that goes far beyond beauty, curating a cultural playground where artistry, music and community come alive,” adding, “The capital is not only a dynamic hub for fashion and beauty but also a melting pot of diverse voices and discerning audiences who shape trends for the country. Expanding Nykaaland here allows us to create a truly national stage for beauty experiences at scale, while deepening our connection with audiences who are eager for immersive, world-class showcases.”
FAQs for Nykaaland 2025
1. What is Nykaaland 2025?
Nykaaland is India’s biggest beauty and lifestyle festival, co-created by Nykaa and BookMyShow Live.
2. Where and when will Nykaaland 2025 take place?
The festival will be held at the NSIC Grounds, Okhla, Delhi-NCR, from November 7th to 9th, 2025.
3. Which luxury beauty brands will be featured in Nykaaland 2025?
Nykaaland 2025 Delhi-NCR edition will feature YSL Beauty, Dolce&Gabbana Beauty, Carolina Herrera, and Paco Rabanne.
4. Which homegrown beauty brands will be featured in Nykaaland 2025?
Nykaaland 2025 Delhi-NCR edition will feature Kay Beauty, Nykaa Cosmetics, RENÉE Cosmetics, Simply Nam, Minimalist.
5. Which K-beauty brands will be featured in Nykaaland 2025?
Nykaaland 2025 Delhi-NCR edition will feature K-beauty brands Laneige, Sulwhasoo, Innisfree, Beauty of Joseon, TonyMoly under ‘Ticket to Seoul-ful Skin.’
6. Which artists are performing at Nykaaland 2025?
Expect live music performances from artists like Prateek Kuhad, Jonita Gandhi, Panjabi MC, and more at Nykaaland 2025.
7. Which celebrity masterclasses are being hosted at Nykaaland 2025?
Nykaaland 2025 will have masterclasses by celebrity makeup artists like Namrata Soni, Daniel Bauer, Meera Sakhrani, and Mehak Oberoi.
8. Where to get tickets for Nykaland 2025?
Tickets for Nykaaland 2025 are exclusively available on BookMyShow. Single-Day General Access (GA) Pass will allow entry for one day of the festival. The Three-Day Season Pass will allow full access to all three days of events. The Fab Four Pass is a Group ticket for four people to explore together. The Masterclass Pass includes guaranteed seating at exclusive masterclasses along with festival access.
