Audi unveiled the third-generation Q3 yesterday, and if you’ve seen any new Audi lately, you know what to expect. The compact SUV gets the brand’s current design language—split headlights, massive grille, light bars everywhere. Even the four rings logo lights up now, though only when the headlamps are on.

The Q3 matters because it sells. Since 2011, Audi has moved over 2 million units globally. In India, it’s been a consistent performer and a key entry point into the brand. This new one should land here sometime in 2026, about six months after its October 2025 European launch.

What’s Actually New

The interior follows Audi’s recent template: 11.9-inch digital cluster, 12.8-inch touchscreen running Android OS. There’s a SONOS sound system with 12 speakers and customisable ambient lighting. The gear selector has moved to the steering column, which creates more storage space in the centre console.

Engine options include the usual suspects—1.5-litre and 2.0-litre turbos—but the interesting bit is the plug-in hybrid. It combines a petrol engine with an electric motor for 268 horsepower total, plus an electric-only range of 119 kilometres. That’s enough for most daily commutes without burning fuel.

The Matrix LED headlights use 25,600 micro-LEDs, which sounds excessive until you’re driving through fog at night. The suspension has been reworked too, with optional adaptive dampers that adjust to road conditions. That should come in handy on Indian roads.

Why It Matters Here

The compact luxury SUV segment in India has become increasingly competitive, with the Q3, BMW X1, and Mercedes GLA as the main players. These models serve as accessible entry points into German luxury brands—practical enough for daily use, compact enough for city driving, and positioned at a price point that appeals to a broad range of buyers.

The Q3 has done well here because it doesn’t try too hard. It’s not the sportiest (that’s the X1) or the most stylish (arguably the GLA), but it’s consistently competent. This new generation keeps that formula while adding enough tech to feel current.

Pricing in Europe starts at €44,600 (about ₹40 lakh). Indian prices will likely be higher once you factor in taxes and Audi’s margin calculations. The big question is whether they’ll bring the plug-in hybrid here.

The Verdict

The new Q3 is exactly what you’d expect—a careful evolution rather than a revolution. The design won’t surprise anyone who’s been paying attention to Audi’s recent launches. The tech upgrades are meaningful without being gimmicky. The plug-in option adds flexibility for markets ready for it.

For Indian buyers, it’s another solid option in a segment that’s getting increasingly competitive. The Q3’s appeal has always been its no-drama approach to luxury. This new one maintains that while adding just enough flash to keep things interesting.