London has never been shy about showing off its creative side, but yesterday, on October twenty second, the city outdid itself. Frieze London 2025 turned Regent’s Park into a beating heart of artistic imagination, where the old and the new, the physical and the digital, shared the same pulse. Amidst this global carnival of ideas stood LG, proving that technology can do more than display art – it can become it. With a presentation that married the contemplative soul of Korean modern art to the clarity and depth of OLED, LG offered a vision of the future where pixels paint and light feels alive.
At the centre of this breathtaking display was the work of the late Se Ok Suh (1929–2020), a pioneering figure in Korean abstract ink painting. Se Ok’s art, defined by minimal brushstrokes and profound simplicity, sought to capture humanity’s spiritual connection with space and form. His “People” series, with its elegant abstractions, spoke of togetherness and the rhythm of collective existence. For Frieze London 2025, these works were reimagined for a new century by Se Ok’s sons – acclaimed artist Do Ho Suh and visionary architect Eul Ho Suh – in collaboration with LG.
Do Ho Suh, celebrated for his ethereal explorations of memory and belonging, translated his father’s iconic brushwork into movement. On LG’s OLED screens, each line came alive – shifting, expanding, and breathing with a quiet rhythm that felt almost human. The luminous clarity of OLED technology revealed the subtleties of Se Ok’s ink, from its rich depths to its fragile edges, while the perfect contrast rendered light not as background but as substance. Viewers were drawn into a meditative interplay of form and shadow, where tradition whispered through innovation.
Eul Ho Suh, whose architectural sensibilities are rooted in balance and space, designed the installation as an environment rather than a gallery. His vision was to let the art float, much like Se Ok’s brushstrokes. Using LG’s Signature OLED T transparent TV and OLED evo displays, he created a setting that merged invisibility and reflection. The transparent screens allowed layers of animation to overlap, creating a sense of infinite depth – a dialogue between light, air and art. It was not merely something to observe, but something to experience. Visitors moved through the space as if stepping inside a thought, surrounded by living ink. The dialogue between art and technology did not end at Frieze.
Extending its presence beyond the fair, LG continued the collaboration at the Korean Cultural Centre UK (KCCUK). Here, Se Ok’s works – digitally reinterpreted by his sons – were presented on LG’s eighty three inch OLED TV. This secondary exhibition offered audiences a chance to explore Se Ok’s philosophical legacy in more intimate detail, accompanied by a documentary that traced his life, his creative journey and his reflections on the essence of human connection.
Through this project, LG demonstrated a sensitivity often missing from corporate engagement with art. The company’s approach was not about spectacle but about synergy – a dialogue between the meditative quiet of ink and the subtle intelligence of OLED light. The result was something deeply poetic: a meeting point of eras, philosophies and technologies that expanded the very idea of what an exhibition could be.
But LG’s cultural footprint extends even further. The company recently joined hands with the National Gallery in London to support “Unexpected View”, a monthly programme that brings together curators, artists and thinkers to reimagine classic artworks. By encouraging new interpretations of masterpieces, the initiative mirrors the spirit of innovation that defines LG’s work in the art world. It is a partnership that not only champions creativity but also challenges audiences to see both heritage and modernity through fresh eyes.
Together, these collaborations form part of LG’s wider commitment to its OLED ART platform – an initiative that empowers artists around the world to use technology as a creative medium. Rather than treating the screen as a frame, LG positions it as a canvas capable of infinite reinvention. This philosophy has redefined the possibilities of digital art, opening new pathways for expression where emotion and engineering coexist.
