How Dental Grillz Became The Luxe Smile Statement Of 2025

Adorning teeth is not a new concept—historical records show gold inlays and jewel-adorned dental modifications across ancient civilisations in Mesoamerica and Europe. But the modern grillz era truly began in the 1980s and early 1990s, when hip-hop artists started commissioning custom metal fronts. Early innovators incorporated the look into their identity, turning dental caps into bold symbols of wealth, defiance, and personal branding.

By the early 2000s, grillz were a fixture in mainstream music culture. Songs, videos, and live performances brought the look into the spotlight—shifting the accessory from subcultural statement to mass fascination.

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Celebrity Smile Revolutions

Rihanna helped redefine grillz as fashion art. One iconic moment captured her flaunting a gun‑shaped gold grill—a bold, sculptural piece that aligned perfectly with her boundary-pushing aesthetic. In another look, she sported a diamond crucifix between her front teeth: minimal yet deeply symbolic, reinforcing her reign as a trendsetter.

Meanwhile, Post Malone raised the bar entirely with a reported $1.6 million smile: porcelain veneers capped with 12‑carat diamond fangs. The sparkle of D-flawless diamonds created a spectacle, elevating dental jewellery to full-on performance art. These teeth weren’t just decorative—they were engineered to function, combining luxury craftsmanship and medical precision seamlessly.

Other stars like Rihanna, A$AP Rocky and Pharrell Williams have introduced grillz to fashion galas, wearing gemstone-embellished mouthpieces with couture suits. Each appearance turned teeth into headlines—grillz as talismanic accessories rather than simple ornaments.

The Couture Journey: From Scan to Smirk

Today, making a custom grill involves both dental science and jewellery artistry. An initial scan or mould ensures a perfect fit. From there, metals like 18‑carat gold, platinum or titanium are sculpted, and stones—diamonds, opals, sapphires—are meticulously set using pavé, invisible mounting, or enamel infill.

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This multi-stage process resembles fine jewellery design more than novelty accessories. The result: micro-sculptures that sit on the smile. They are adaptive, polished, and deeply personal—transforming everyday grins into curated works of art.

Artisanal Makers Who Define the Craft

Johnny Dang & Co.

Based in Houston, this atelier is often called the “King of Bling” for his work with Beyoncé, Drake, Travis Scott, and Post Malone. Dang crafts oversized, diamond-laced grillz in fast turnaround times. Some bespoke sets cost upwards of $250,000, yet the studio also offers entry-level designs, ensuring custom grillz reach fashion-forward clients at all levels.

Dolly Cohen

A Paris-based jeweller and former dental technician, Cohen creates wholly unique mouthpieces in 18k yellow or white gold. She refuses to reproduce earlier designs, ensuring each piece is artfully one of a kind. Her creations for Rihanna and A$AP Rocky—ranging from sculptural single-tooth pieces to full-mouth metallic statements—reflect both technical mastery and avant-garde vision.

Gabby Elan Jewellery

Located in New York City’s Diamond District, this family atelier combines jewellery expertise with dental craftsmanship. Elan Pinhasov has created grillz for clients like North West, LeBron James, Kendrick Lamar, and Pharrell Williams. His pieces emphasise comfort, precision and minimalist luxury, often set with high-grade diamonds in clean, architectural designs.

Ian Delucca

Known for his editorial minimalism, Delucca offers platinum-based grillz with brushed finishes and subtle gemstone accents. His aesthetic is more restrained—perfect for fashion editorials or quiet luxury looks.

Final Bite: Grillz as Personal Luxury

In 2025, grillz symbolise more than status—they represent identity in metal and stone. From Rihanna’s artful crosses to Post Malone’s diamond canines, each celebrity moment underscores how grillz have become powerful statements. At the same time, elite ateliers—from Houston to Mumbai—have elevated the craft, blending dental precision with jewellery sophistication.

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Whether a subtle gold edge or a full-blown gem-encrusted set, grillz have transcended novelty to become 21st-century luxury staples. A smile is now a canvas, and the craft has never looked more couture.