A$AP Rocky’s First Ray-Ban Drop As Creative Director: Meet The Wayfarer Puffer

The rapper-turned-creative-director fuses Harlem grit with high-fashion edge in his latest Ray-Ban collab — the Wayfarer Puffer, available now in seven bold colorways

June 23, 2025

After making waves at the 2025 Met Gala and Cannes Film Festival, A$AP Rocky is back with another culture-defining moment — this time in collaboration with Ray-Ban. The Harlem-born rapper, fashion trailblazer, and newly-appointed creative director at Ray-Ban has unveiled his latest creation: the Wayfarer Puffer, a daring reinvention of the brand’s most iconic frame.

Courtesy of Ray-Ban
Courtesy of Ray-Ban

This isn’t just another celebrity collab — it’s a deep creative fusion of identity, nostalgia, and future-forward design. The classic Ray-Ban Wayfarer, once worn by legends like James Dean and Madonna, now carries a new attitude with Rocky’s signature style.

“Introducing my first iteration of the classic Wayfarer style, I present to you the Puffer,” said A$AP Rocky in a statement.

What is the Wayfarer Puffer?

Courtesy of Ray-Ban
Courtesy of Ray-Ban

The Wayfarer Puffer is a bold reinterpretation of Ray-Ban’s legendary Wayfarer frame, featuring sculptural, padded contours that take cues from the puffed-up aesthetics of streetwear. Think: your favorite quilted jacket transformed into an accessory for your face. Each frame features:

  • Amplified puffy design for sculptural volume
  • Ultra-black lenses for a sharp, modern edge
  • Gold detailing including logo accents
  • A luxurious, elevated handcrafted finish made in Italy
Courtesy of Ray-Ban
Courtesy of Ray-Ban

Available in seven standout colorways — black, red, white, yellow, green, blue, and pink — the Puffer allows for expressive individuality while staying rooted in Rocky’s Harlem-born style.

Where It All Began

The Wayfarer Puffer made its dramatic debut at the 2025 Met Gala, where Rocky arrived wearing a one-of-a-kind edition of the shades. The statement piece featured:

  • An oversized 18kt gold Ray-Ban logo
  • Natural diamonds and multicolored gemstones
  • Diamond-set rivets along the front
  • A bold sculptural silhouette, complementing his couture ensemble

 

View this post on Instagram

 

A post shared by Ray-Ban (@rayban)

Shortly after, Rocky was seen wearing the Puffers again during the Cannes Film Festival, where he hosted a private yacht party — further pushing the glasses into the spotlight as an icon of modern luxury streetwear.

The goal? “Cement the Puffer as a new symbol of elevated streetwear,” said the brand.

More Than Just a Pair of Shades

This launch is Rocky’s first major release since being appointed Ray-Ban’s first-ever creative director in February. But this isn’t just about sunglasses — it’s about storytelling. Rocky personally conceptualised and directed the campaign, shot in Harlem where he grew up. The campaign features friends, neighbors, and local creatives, adding a deeply personal and cultural lens to the product launch.

“Every shot tells a story, and every frame feels like a piece of the culture.”

The campaign doesn’t scream luxury — it shows it. It’s Harlem meets Milan, puffers meets pearls, and the streets meet the studio. The visual identity of the launch reflects everything Rocky stands for: freedom of expression, nostalgia flipped on its head, and fashion that tells a story without saying a word.

From the Blacked Out Collection to the Puffer Drop

Courtesy of Ray-Ban
Courtesy of Ray-Ban

This isn’t Rocky’s first foray into Ray-Ban design. In April, he launched the “Blacked Out” collection, which featured three redesigned classics:

– Mega Wayfarer
– Mega Clubmaster
– Mega Balorama

Each was finished with gold-plated details, ultra-black lenses, and a personalized AWGE tattoo-style logo on the temple tips — a subtle nod to Rocky’s creative collective.

The Puffer feels like a natural evolution. While the “Blacked Out” line was more minimalist and tonal, the Puffer is fearless and vibrant. It leans into statement-making style with bright colors, plush textures, and sculptural silhouettes that redefine what a pair of sunglasses can be.

Where to Buy?

Courtesy of Ray-Ban

The A$AP Rocky x Ray-Ban Wayfarer Puffer collection is available now:

Price: $202
Where: Ray-Ban.com, Ray-Ban flagship stores, and select EssilorLuxottica retailers, including Sunglass Hut

Whether you’re into bold colours or classic black, there’s a Puffer for every kind of fashion-forward summer fit. From its Harlem roots to international red carpets, this collab is more than eyewear — it’s a new vision of what iconic style looks like in 2025.

ALSO READ: Ray-Ban Meta Glasses Debut in India: Iconic Style, Powered by AI

With a campaign rooted in authenticity, a design steeped in personal history, and a message that celebrates self-expression, the Wayfarer Puffer proves what we’ve always known: when A$AP Rocky enters the room — or your rotation — everything just gets cooler.

 

Recent Stories

  1. Tesla’s India Launch: Premium Prices, Import Duties, And A Cautious Entry
  2. 5 Luxury Hotels in India That Are Perfect for a Monsoon Getaway
  3. Gucci’s Renaissance Moment: How The House Is Turning Precious Materials Into Poetic Manifestos
  4. Ferrari Launches Amalfi As Roma Successor With 631hp V8
  5. Wimbledon 2025: Celebrity Watches That Stole The Show
  6. Bentley Motors Makes Grand Entry Into Indian Market With SAVWIPL
  7. Montblanc StarWalker PolarGreen Illuminates Writing With Aurora-Inspired Elegance
  8. Here’s Why Jeff Bezos And Lauren Sánchez Stayed At This Seven-Star Property During Their Venetian Wedding
  9. Cardi B Wears Rahul Mishra And Tanishq Diamonds At Paris Haute Couture Week 2025
  10. Dior’s Couture Shines With Indian Mukaish Priced Over A Whopping Crore, Sparks Outrage
  11. The Dwarika’s Hotel In Kathmandu, Nepal Is History Preserved In Stone
  12. Luxury Brands Are Betting Big On India—From Prada Kolhapuris To Louis Vuitton’s Autorickshaw
  13. The Ahilya Fort Heritage Hotel In Maheshwar is the Epitome of Quiet Luxury
  14. Paris Haute Couture Week 2025: Rahul Mishra’s Couture Is An Ode To The Seven Stages Of Love
  15. The Perfect High-Jewellery Ring For Every Zodiac Sign