Cocktail Couture 2025: Grey Goose Altius And Amit Aggarwal Redefine Luxury Fashion

World Fashion Day 2025 will see the curtain rise on an experience where French finesse and Indian artistry come together in spectacular form. Grey Goose Altius, the ultra-premium expression of one of the world’s most iconic vodkas, has partnered with couturier Amit Aggarwal for the second edition of Cocktail Couture—a concept that blurs the line between haute couture and high spirits.

At first glance, the collaboration may appear glamorous—vodka with fashion, couture with cocktails—but beneath the shimmer lies a compelling cultural dialogue. On one side is Grey Goose Altius, rooted in the French tradition of purity, refinement, and glacial craftsmanship. On the other, Amit Aggarwal, a designer whose sculptural and futuristic language has consistently redefined what Indian couture looks like in the global arena. Together, they’re staging an evening that doesn’t just celebrate fashion or spirits, but the very act of reimagining luxury through cultural crossovers.

The French–Indian Dialogue

What makes this collaboration so compelling is its symbolic resonance. Grey Goose represents a timeless French pursuit of excellence, one that has elevated vodka into a luxury lifestyle statement. Amit Aggarwal, meanwhile, is India’s answer to futuristic couture—his silhouettes, often metallic and architectural, are both modern and deeply connected to artisanal traditions. When these two worlds collide, the result is not simply a show but an immersion into two distinct yet complementary philosophies of craft.

 

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As Mahesh Kanchan, Marketing Director at Bacardi India and Neighbouring Countries, explains, “Grey Goose Altius is an ode to elevated living where refinement, clarity, and exceptional craft come together. As discerning consumers in India increasingly embrace experiences that embody luxury, we are delighted to unveil Grey Goose Cocktail Couture in collaboration with Amit Aggarwal. Inspired by French excellence and crafted for a lifestyle defined by sophistication, this collaboration reimagines celebratory occasions for those who seek nothing less than the extraordinary.”

Couture Meets Cocktail

Set to unfold on 6th September in New Delhi, the showcase promises to be more than a runway spectacle. At its heart is a Cocktail Couture fashion show designed by Aggarwal, where garments mirror the crystalline fluidity and icy precision of Grey Goose Altius. His pieces are expected to embody sculptural drama with a futuristic sheen—hallmarks of his aesthetic that here take inspiration from the vodka’s glacial essence.

But the fashion is only one dimension. Guests will journey through a ‘Bar to Bottle’ experience, tracing the narrative of how couture and cocktails intertwine. An Altius trolley cart curated for the evening, along with limited-edition bottle attire and designer barware—from cocktail stirrers and sculptural glassware to shakers—carries forward this spirit-meets-style narrative. New to this year’s collaboration is the Bar to Table (BTT) concept, an extension that transforms couture elements into accessories, like designer carry bags, making the couture-meets-mixology ethos wearable in everyday life.

For Aggarwal, the collaboration is an opportunity to push boundaries while remaining true to his design philosophy. “Our collaboration with Grey Goose Altius for Cocktail Couture is set to be an extraordinary journey of creativity and refinement. This partnership perfectly mirrors our shared pursuit of elegance and bold expression, and I’m excited about the new horizons this collaboration will unlock for both our brands,” he says.

Beyond a Showcase—A Lifestyle Statement

At its core, Cocktail Couture is more than a glamorous evening—it reflects a shift in how luxury is being perceived in India. The modern consumer isn’t looking for products in isolation; they’re seeking experiences that layer culture, craft, and exclusivity. By aligning the glacial sophistication of French vodka with the bold futurism of Indian couture, Grey Goose Altius and Amit Aggarwal are addressing that evolving sensibility.

The partnership also signals how global luxury brands are increasingly seeking meaningful cultural partnerships in India. This isn’t about a brand borrowing from Indian design for optics—it’s about creating a true dialogue between traditions of excellence. French refinement and Indian ingenuity converge here not as contrasts but as complements, each amplifying the other.

As the lights dim on 6th September, and as cocktails pour alongside couture gowns, Cocktail Couture 2025 will mark not just an occasion but a statement. A toast, quite literally, to the idea that luxury today is not about borders but about bridges—where cultures meet, craft elevates, and experiences become timeless.