The Week in Luxury: From Rahul Mishra’s Mumbai Flagship to Lamborghini’s Fenomeno

In a week that blurred borders between fashion, beauty, spirits, and speed, luxury made headlines across India and the world. From Rahul Mishra’s most ambitious flagship store in Mumbai and Louis Vuitton’s first foray into beauty to Grey Goose and Amit Aggarwal’s avant-garde collaboration, Ishaan Khatter’s global fashion moment, and Lamborghini’s hybrid marvel, the industry reaffirmed its ever-expanding influence. Here’s your curated wrap of the biggest luxury stories making waves this week.

Rahul Mishra Unveils His Largest Flagship Store To Date In Mumbai

Rahul Mishra, one of India’s most globally acclaimed couturiers, has opened his most ambitious boutique yet in Mumbai’s historic Kala Ghoda district. The Horniman Circle flagship, spanning 7,500 sq. ft., is not only his largest store but also a statement of intent: a homecoming for a designer who has carried Indian craftsmanship to the world’s most prestigious fashion stages, including Paris Haute Couture Week.

The store, designed in collaboration with architect Rooshad Shroff, reflects Mishra’s philosophy of “slow luxury”. From intricate details echoing the rhythm of hand embroidery to spaces that invite discovery, it is less a retail outlet and more a storytelling experience. With this opening, Mishra further cements his reputation as a custodian of Indian couture on a global canvas.

Cocktail Couture 2025: Grey Goose Altius And Amit Aggarwal Redefine Luxury Fashion

Luxury takes on a new dimension this World Fashion Day as Grey Goose Altius partners with couturier Amit Aggarwal for the second edition of Cocktail Couture. The collaboration seamlessly fuses French refinement with Indian futurism, creating an immersive cultural dialogue where couture meets cocktails.

Beyond the glamour of vodka and high fashion, the initiative celebrates the art of reinvention. Grey Goose Altius embodies French heritage in purity and craftsmanship, while Aggarwal’s sculptural, avant-garde language is reshaping the idea of Indian couture. Together, they highlight how cross-cultural collaborations are rewriting the rules of global luxury experiences.

Ishaan Khatter Named Global Ambassador for BOSS Fall/Winter 2025

Actor Ishaan Khatter has been announced as a global ambassador for BOSS in its Fall/Winter 2025 “Be the Next” campaign. Known for his eclectic choices and growing presence in international cinema, Khatter now joins a roster of trailblazers across fields, including Aaron Pierre, S.COUPS, Taylor Fritz, and Amelia Grey.

This partnership marks another step in Khatter’s journey as one of India’s most visible young exports to the global stage. The BOSS campaign, centred on individuality and ambition, aligns seamlessly with Khatter’s own artistic evolution — one that continues to blur cultural boundaries and amplify India’s presence in world fashion and entertainment.

Louis Vuitton Launches Its First-Ever Beauty Line, La Beauté

Louis Vuitton has officially expanded its universe into beauty with La Beauté, its debut makeup line created under the artistic direction of makeup legend Pat McGrath. Starting with lipsticks, balms, and eyeshadows, the collection has been positioned not merely as cosmetics but as collectible objets d’art — merging luxury with artistry.

For the French Maison, this launch is more than diversification; it’s a cultural statement. Beauty at Louis Vuitton is envisioned as timeless, enduring, and integral to lifestyle, much like its iconic trunks and fashion. With this move, the House reinforces its role as a tastemaker, shaping not just wardrobes and travel but also identity and self-expression.

Ananya Birla’s Contraband Enters Parcos Stores

Singer-entrepreneur Ananya Birla’s luxury fragrance label Contraband is set to become the first homegrown Indian fragrance brand to partner with Parcos, India’s leading luxury beauty retailer. Beginning late August, Contraband’s signature scents will be available at Parcos’ brick-and-mortar outlets, marking an important chapter in the brand’s growth story.

The tie-up highlights how Indian luxury fragrance houses are stepping into the retail mainstream while maintaining their niche positioning. With consumers increasingly seeking homegrown luxury alternatives, Contraband’s move signals the rising appetite for Indian innovation in beauty, on par with global players.

DeVANS’ GianChand Wins International Whisky of the Year 2025

Indian whisky continues its ascent on the global stage with DeVANS Modern Breweries’ GianChand single malts earning top honours. GianChand Manshaa won “International Whisky of the Year 2025” along with Grand Gold at Germany’s ISW, while GianChand Adambaraa clinched “Best Single Malt Indian Whisky” and “Best Indian Whisky” at the IWC in Las Vegas.

Produced in the Himalayan foothills of Jammu, Manshaa is the distillery’s first peated expression, praised for its bold character, while Adambaraa, matured in ex-bourbon casks, has been hailed as a connoisseur’s delight. With availability in select Indian airports and retail outlets, GianChand is poised to make India a serious contender in the global fine spirits industry.

Lamborghini Unveils Fenomeno: 1,080 CV Limited-Edition Hybrid Supercar

Automobili Lamborghini has taken performance and exclusivity to new heights with the unveiling of the Fenomeno, a 1,080 CV hybrid supercar limited to just 29 units. The launch commemorates 20 years of Lamborghini Centro Stile, bringing together the marque’s most powerful V12 engine with three electric motors, delivering acceleration from 0 to 100 km/h in 2.4 seconds.

With a carbon fibre monocoque, advanced aerodynamics, and a cockpit designed for a “pilot-like” experience, the Fenomeno epitomises cutting-edge automotive luxury. Through Lamborghini’s Ad Personam customisation programme, buyers can personalise every detail, making each car a unique expression of performance, heritage, and individuality.

Conclusion

From Indian couture’s bold strides in Mumbai to global campaigns, hybrid supercars, and groundbreaking beauty and whisky launches, this week underscored one truth: luxury is no longer bound by borders. Whether in fashion, fragrances, spirits, or speed, Indian and international names alike are pushing the narrative forward — one milestone at a time.