Black Friday Sale rolls in every year like that one friend who shows up loud, dramatic and carrying bags of surprises you did not know you needed! It’s that one time of the year when all your dreams sitting in the cart for months are bought with heavy Black Friday sale discounts. Because honestly, if not on Black Friday, when else can you snag a perfume that smells like quiet luxury, a serum that promises an eternal glow or a luxury bag that turns heads before you even enter the room.
As Black Friday Sale rolls out in India starting the end of November and continuing till December first week on sites like Nykaa Luxe, Ajio Luxe, Amazon, Tira Beauty and more, here we jump into the history, popularity and the best deals to get on Black Friday Sale.
History of Black Friday
The Friday right after Thanksgiving is known as Black Friday. Its history goes back to the time when the phrase ‘Black Friday’ first showed up in Philadelphia during the 1950s. Police officers used it to describe the stressful scene that played out every year on the day after Thanksgiving. At that time, shoppers used to swarm the city almost at the same time when football fans arrived for the Army–Navy game. It used to create gridlocked roads, swamped sidewalks and endless crowds. For law enforcement it was a nightmare due to which the term “black” in the name represented this wave of chaos.
By the 1960s the term spread beyond Philadelphia and Black Friday popped up as one of the busiest shopping days in a year. However, it was still portrayed in the negative sense due to the chaos and law and order mayhem it caused. But in the 1980s retailers tried to give the day a more positive spin by leaning on to the accounting language where “in the red” means when they’re losing money and going “in the black” came to be known as making profit. The idea caught on quickly and Black Friday evolved from a dreaded rush hour into a symbol of booming sales, eventually becoming the unofficial kickoff to holiday shopping.
What To Buy In Black Friday Sale?
Over the years, Black Friday Sale has become one of the most frenzied yet profitable shopping days with big retail giants pushing high discounts, limited-time deals, online offers, and gift coupons to draw in crowds into the stores.
With the rise of e-commerce Black Friday Sale no longer fits into a 24-hour slot. Sales often start days before and roll straight through the weekend into Cyber Monday or even longer in countries like the US, India, the UK, Brazil and Canada. For luxury shoppers this means more opportunities to score deals on high end fashion, jewellery, cosmetics, watches and premium accessories. Many retailers also throw in freebies, seasonal bundles and coupon codes for future orders.
Best Black Friday Luxury Deals
The Black Friday Sale officially falls on Friday, November 28 this year. However, on most e-commerce platforms and physical stores, the Black Friday Best Deals have started to begun from November 20 and will be continuing till December 1. Here are some of the top Black Friday Sale deals to crack this shopping season for all the luxury buys.
1. Darveys
Darveys, known as the aggregator for luxury designer goods is offering over 50% off for Black Friday Sale. Shop for must buys like Chloe cage totes, Alexander McQueen bags, Coach belts, Balmain crop tops, Versace watches and Valentino Garavani heels.
2. Tata CLiQ Luxury Black Friday Sale
At Tata CLiQ Luxury, expect steep discounts up to 50% on a long list of designer pieces such as Michael Kors bags, Versace watches, Dyson hair tool, Tom Ford fragrances, Estée Lauder makeup, Maserati watches, Aldo heels, Coach bags, Onitsuka Tiger sneakers, Fossil watches, to Swarovski jewellery and Guess travel bags, amongst others.
3. AJIO Luxe Black Friday Sale
AJIO’s Black Friday Sale section tends to spotlight premium labels. You can find bags from Stella McCartney and Coach, printed shirts from Paul Smith, sunglasses from Tom Ford to tailored blazers and trousers from Emporio Armani with discounts upto 50%.
4. Tira Beauty Black Friday Sale
Tira Beauty’s sale brings up to 50% off across makeup and skincare. High-end picks that usually off the shelves fast include Kiehl’s holiday sets, Estée Lauder Advanced Night Repair, Clinique Moisture Surge, Laneige lip treatments, Dermalogica kits, M·A·C eye and lip sets and Bobbi Brown luxe lipsticks.
5. Nykaa Pink Friday Sale
Nykaa runs its own version of Black Friday Sale, appropriately naming it Pink Friday Sale, continuing till 30 November. Expect up to 60% off across makeup and skincare from Charlotte Tilbury, Burberry, L’Oréal, Laneige, M.A.C, and other top beauty brands.
6. Amazon Black Friday Sale
Amazon’s ongoing Black Friday teams up with Cyber Monday and will continue till December 1 with high price drops. Its highlights include up to 40-50% off on luxury beauty products from Lancôme, and Armani Beauty, kitchen and barware from Vitamix, Staub and Nespresso and travel deals via Expedia, Disney Cruise Line and Norwegian Cruise Line.
