MG Motor’s latest move isn’t subtle. With the launch of the Cyberster at ₹74.99 lakh (₹72.49 lakh for early reservations), the brand has officially entered territory where pricing, positioning and perception carry as much weight as product. This is India’s first electric roadster, and MG knows exactly how rare that is.
Unveiled under the brand’s premium MG Select network, now operational in 13 cities, the Cyberster is MG’s way of saying it wants more than volume. It wants credibility, and it’s willing to play the long game to get there.
MG Cyberster: Performance Numbers, But With Caveats
Let’s start with the stats. Twin motors, 510 PS, 725 Nm of torque, all-wheel drive. A claimed 0–100 kmph time of 3.2 seconds. A 77 kWh battery promising 580 km of range (MIDC) and a fast-charge capability of 10% to 80% in 40 minutes via a 144 kW DC charger. On paper, it’s competitive with anything remotely close in price.
But numbers alone don’t build a sports car. The Cyberster weighs just over two tonnes—a lot for something calling itself a roadster—and its handling, internationally, has been described as competent rather than thrilling. The seating position is high, the infotainment dated, and the overall driving feel more “fast GT” than razor-sharp sports car. That may actually work in its favour here.
MG Cyberster: The India Question
Because let’s face it, India doesn’t do sports cars well. Not because people don’t want them, but because most of our roads punish you for trying. Ground clearance, unpredictable terrain, and the sheer impracticality of convertibles in a tropical monsoon country are all obvious hurdles.
Add to that the pressure of finding secure parking in cities where a single empty square meter is a luxury, and you begin to see why drop-tops rarely work here. The few that do survive more as second or third cars in garages that can afford to forget them for months at a time.
And yet, the Cyberster exists, and that’s important. Because MG isn’t trying to sell 5,000 units a year. If it moves 300–500 annually, that’s a win. The car is less about volume and more about signalling. It’s a brand reset. The same company that sells mass-market SUVs now also builds 3-second EV roadsters with scissor doors.
MG Cyberster: Why Now? And Why This Car?
India’s premium car buyer has changed dramatically. The average luxury customer is younger, tech-savvy, and open to buying something different—especially if it doesn’t come with a German badge. They’re not looking for status symbols their parents respected; they’re buying products that reflect taste, ideology, and occasionally, novelty.
For them, the Cyberster offers something few rivals can: uniqueness. It’s not another luxury SUV. It’s not a derivative saloon. It’s an electric convertible—a segment of one, for now.
And MG’s pricing suggests they’re willing to lose money to gain attention. A car like this, imported fully built, faces over 100% effective taxation. By all estimates, MG is absorbing a chunk of that duty to make the Cyberster viable. There’s no profit here, but there might be long-term payoff.
Beyond the MG Cyberster: The Strategy at Play
Alongside the Cyberster, MG is rolling out its MG Select dealerships, launching more premium products (like the M9 electric MPV), and crafting a narrative shift — from value-driven to experience-led. The JSW partnership has unlocked capital and local clout. The next logical step is localisation. If that happens, and early success may push it, the Cyberster’s economics change dramatically.
So, Will The MG Cyberster Work?
Not in the conventional sense. The Cyberster won’t break sales records. It won’t be parked at every luxury mall next to a GLE or an X5. But it may do exactly what MG wants it to—change the conversation around the brand.
If it finds a few hundred buyers who see its quirks as charm, not compromise, the car will have done its job. More importantly, it will have opened the door for MG’s next generation of EVs, ones that benefit from what this roadster learns the hard way.
