Forevermark Diamond Jewellery from De Beers Group has made a defining journey with opening of its first flagship store in India, a land whose rich history with diamonds traces back centuries. The India launch is being celebrated through a two-day series of events in New Delhi. Forevermark’s new brand story and collections was unveiled in a stunning immersive event a fashion show with Grammy nominee, the first female recipient of a British House of Commons Shield, and nominations for the Ivor Novello Awards and British RTS Craft & Design Award Anoushka Shankar, and her band with Mira Rajput walking the ramp. This was followed by the inauguration of the brand’s first flagship store at South Extension-1 in New Delhi, designed to merge global design trends with local sensibilities. The company has laid out its retail expansion strategy with plans to open 15 outlets in 2025 and scale up to 100 stores over the next five years.
According to a press statement, Sandrine Conseiller, CEO, Brands & Diamond Desirability, De Beers Group, said, “With rising disposable incomes and a deep cultural affinity for natural diamonds, we have seen year-on-year double digit rises in consumer demand for natural diamond jewellery in India. As the category is projected to grow to nearly US $20 billion by 2030, India remains central to Forevermark’s long-term vision. Every Forevermark diamond embodies not only exceptional craftsmanship but also a story of meaningful impact. When someone chooses Forevermark Diamond Jewellery, they are not only celebrating a personal milestone, but also embracing a legacy of care, responsibility, and timeless artistry. We are thrilled to begin this new chapter for the brand in India.”
In a similar press statement, Shweta Harit, Global Senior Vice President, De Beers Group, CEO of Forevermark, added, “Our launch in India represents a defining moment for Forevermark. With the country’s deep-rooted legacy in jewellery and the evolving aspirations of today’s consumer, this is the perfect time to bring our philosophy to one of the world’s leading diamond destinations. Forevermark’s debut also marks the beginning of an ambitious retail expansion strategy — up to 15 stores in 2025 and a long-term vision of 100 stores by 2030. Among the world’s most beautiful diamonds, Forevermark celebrates individuality and modern artistry, offering creations as beautiful, rare, authentic and unique as the women who wear them. Each Forevermark store will reflect the brand’s commitment to authenticity, design innovation, and the timeless rarity of natural diamonds, tailored for today’s woman.”
Lab-grown diamond brands have reduced the prices for an excess supply which has negatively impacted consumer interest. Forevermark with its new collection is emphasising the appeal on natural diamonds portraying the as authentic and long lasting in value. Central to this idea is a power campaign ‘This One’s For Me’ reflect on how modern women perceive natural diamonds. Through this flagship, the Maison has tried to bridge history with modernity, reaffirming its enduring belief that diamonds are forever while celebrating the individuality and empowerment of contemporary women. At the launch, Harit also emphasised that each Forevermark diamond carries a unique inscription that reflects its natural origin, and every store will be designed to reflect innovation, and individuality.
