Milan Fashion Week SS27 Begins Today: Prada, Gucci, Moschino and More

Milan is entering another defining week on the fashion calendar. From today, September 22, the Italian fashion capital moves into its most closely watched week of the season as Milan Fashion Week SS27 opens with a calendar of established houses, evolving creative identities and new names. Running until September 28, Milan Fashion Week Spring Summer 2027 features 54 physical shows and six digital ones, alongside a broader programme of presentations and events.

Milan Fashion Week SS27 arrives at a time when several major houses are refining their creative language, giving the Milan Fashion Week runway a sense of continuity and change at once. The collections will reveal how these designers translate those shifts into clothes, accessories and the visual worlds surrounding them.

Prada Opens the Calendar

Prada has the first major runway slot today at 2 pm CEST, officially setting the Milan Fashion Week SS27 shows in motion. The house will be followed by Dhruv Kapoor and Diesel, while the evening will bring a wider celebration of Italian fashion and craftsmanship to the city.

Also Read: Milan Fashion Week 2026: The Fashion Houses Entering Their Next Chapter

Prada’s opening position also gives the house an early opportunity to shape the conversation around Spring Summer 2027 fashion. Rather than one defining mood, the season is expected to unfold through different interpretations of modern luxury, with established Milan designer collections sharing the calendar with younger and emerging voices.

Gucci and Moschino Enter New Chapters

Two of the most anticipated Milan Fashion Week SS27 shows will take place on September 24. Gucci will present Demna’s latest collection for the house, marking another step in his evolving interpretation of the Italian label. His sophomore collection gives fashion watchers a closer look at how his aesthetic is developing within Gucci beyond its first season.

Also Read: After Giorgio Armani, Dario Vitale To Shape The House’s Next Era

Later that day, attention turns to Moschino, where Sunnei founders Loris Messina and Simone Rizzo will present their first collection as co-creative directors. Their appointment introduces a new chapter for the house, known for its playful approach to fashion and its willingness to turn everyday references into high-fashion statements.

A Week of New Directions

The rest of the calendar continues to build on this sense of transition. Maria Grazia Chiuri presents her second collection for Fendi, while Meryll Rogge continues her work at Marni. Bottega Veneta, Dolce & Gabbana and Ferragamo are among the major names scheduled for September 26, followed by Giorgio Armani on September 27 under the creative direction of Silvana Armani.

By the time Milan’s runway lights go down on September 28, the Milan Fashion Week designers will have offered a first, telling glimpse of the silhouettes, styling codes and ideas that could shape the next Spring Summer 2027 season.