Bvlgari Announces Dua Lipa As New Global Brand Ambassador

Italian luxury brand Bvlgari has unveiled Dua Lipa as its newest Global Brand Ambassador. Among the defining artists of her generation, Lipa’s journey has been shaped by fearless individuality, artistic freedom and an unwavering creative voice. With multiple Grammys, BRIT Awards and hundreds of global streams in her name, she stands tall as one of contemporary culture’s most influential forces.

“It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment,”  comments Dua Lipa as per an official release.

“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence, inspires women around the world to embrace their inner strength. We are proud to welcome her as our Global Brand Ambassador and to begin this exciting new chapter together,” says Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO in an official release.

Who Is Dua Lipa?

Born in London in 1995 and raised between the UK and Kosovo, Dua’s rise reads like a modern-day pop fairytale.

From serving as a waitress at a cocktail bar to signing with Tap Music Management and eventually Warner Bros in 2013, her rise to stardom has been swift yet grounded in her passion for singing.

Dua Lipa’s Career Highlights

She debuted in 2015 with the single New Love. By 2017, she had introduced her self-titled first album, marking the beginning of her rise in the music industry. Since then, her trajectory has only gathered momentum.

Further, she gained popularity with tracks such as Don’t Start Now and One Kiss with Calvin Harris and eventually became a global music sensation with chart-toppers like Levitating and Cold Heart with Elton John.

Dua Lipa Brand Collaborations

Lipa’s influence extends far beyond music. From collaborating with Italian luxury label Versace and French fashion and fragrance house, Mugler, to fronting campaigns for global brands like Puma, she has become a style authority in her own right.

In 2021, she dropped her debut Flutur collaboration with Puma, featuring brightly-coloured apparel, footwear, and accessories, followed by a second release in July 2022. Her influence extends into beauty as well, where she collaborated with MAC Cosmetics on a lip gloss in 2017 and was also named the face of Saint Laurent’s Libre fragrance.

With Bvlgari’s association, Lipa adds another feather to her career, becoming not just a pop sensation but cementing herself as the face of another luxury brand.