There are luxury homes, and then there are houses that make you wonder whether the architect had spent the weekend watching science fiction films. James Jannard’s Beverly Hills estate belongs firmly in the second category. The man who revolutionised sports eyewear with Oakley has never been accused of thinking small, and neither was his home. After nearly two decades of ownership, the billionaire entrepreneur has sold his extraordinary residence in the exclusive Trousdale Estates enclave for USD 46.95 million, closing one of Beverly Hills’ most notable residential transactions of the year. It is a house that looks less like a mansion and more like the headquarters of a billionaire determined to build tomorrow before everyone else.
A Beverly Hills Address Built For Privacy And Prestige
Located at 410 Trousdale Place in the coveted Trousdale Estates neighbourhood, the property sits among some of Beverly Hills’ most desirable addresses. Jannard purchased the site for USD 20 million in 2009 before embarking on an ambitious seven year project to transform it into one of the area’s most distinctive contemporary residences. Initially listed for USD 68 million in June 2024, the property was briefly withdrawn from the market before returning in July 2025 with a revised asking price of USD 59.5 million, eventually selling for just under USD 47 million.
Concrete, Glass And A Design That Refuses To Blend In
Forget Mediterranean villas or Hollywood glamour. This house follows an entirely different script. Its bold Brutalist architecture is defined by exposed grey concrete, expansive sheets of floor to ceiling glass and sleek aluminium detailing, creating a home that feels simultaneously industrial and remarkably elegant. Every surface has been designed with purpose, stripping away unnecessary ornament in favour of clean geometry and dramatic proportions. It is unapologetically modern, reflecting the same forward thinking philosophy that made Oakley one of the world’s most recognisable performance brands.
An 18,000 Square Foot Home With Dramatic Spaces
Spanning approximately 18,000 square feet, the residence offers five bedrooms and ten bathrooms, but its appeal lies far beyond the numbers. Visitors arrive through a striking oval motor court before entering beneath a skylight where an actual motorcycle has been suspended as a sculptural centrepiece. Throughout the home, soaring ceilings, exposed concrete walls, polished concrete floors and uninterrupted glass create interiors that feel more like a contemporary art gallery than a conventional luxury residence. The expansive glazing captures spectacular panoramic views stretching across Beverly Hills towards the Pacific Ocean, allowing natural light to soften the otherwise minimalist palette.
A Home That Reflects Its Owner’s Design Philosophy
James Jannard built Oakley by challenging conventional thinking, introducing products that looked unlike anything else on the market. His home follows exactly the same principle. Rather than chasing timeless tradition, it embraces bold experimentation, turning raw materials into luxury through meticulous craftsmanship and precision engineering. It is not a mansion designed to please everyone. It is designed to make a statement, much like the Oakley sunglasses that became cultural icons.
Also Read: Inside Tyler Perry’s Lavish USD100 Million Estate in Georgia
One Of Beverly Hills’ Biggest Deals Of The Year
The sale places Jannard’s estate among Beverly Hills’ most significant residential transactions this year, matching the scale of other landmark luxury deals in the area. While the property ultimately changed hands below its original asking price, it remains a striking reminder that exceptional architecture continues to command extraordinary value. More importantly, it proves that in a city filled with lavish mansions, originality remains one of luxury’s rarest and most valuable commodities.
