So here we are in 2026 and Rolex has done what Rolex always does best which is quietly turn the simple act of checking the time into a financial event. You walk into a boutique thinking you are just going to admire the shine maybe try something on and walk out with your dignity intact and then you see the prices. Not because they are shocking no that would imply surprise but because they are delivered with the calm confidence of a company that knows you will still want one anyway. From the sensible Oyster Perpetual to the gloriously unnecessary Daytona each watch now costs just enough to make you pause rethink your life choices and then carry on wanting it regardless because this is not about telling time it never was it is about wearing success on your wrist and Rolex has once again priced that success with ruthless precision.
Oyster Perpetual & Explorer Steel Models: In 2026, Rolex lifted prices on entry-level steel pieces such as the Oyster Perpetual and Explorer collections, with increases running in the mid-single digits. For example, the Oyster Perpetual 41 rose from ₹6,12,800 to ₹6,52,800 (+₹40,000 / +6.5%), the Oyster Perpetual 36 went from ₹582,800 to ₹622,800 (+₹40,000 / +6.9%), and the Oyster Perpetual 28 climbed from ₹5,34,800 to ₹5,71,800 (+₹37,000 / +6.9%). The Explorer 40 saw a jump from ₹729,500 to ₹775,500 (+₹46,000 / +6.3%), while the Explorer 36 moved from ₹6,90,500 to ₹7,35,500 (+₹45,000 / +6.5%) and the Explorer II increased from ₹9,23,500 to ₹9,85,500 (+₹62,000 / +6.7%), reflecting Rolex’s calibrated repositioning of its core steel sports watches.
Core Steel Sports (Submariner, GMT-Master II, Daytona & Air-King): Rolex’s iconic tool watches in Oystersteel also saw similar mid-single-digit hikes in India. The Submariner No-Date increased from ₹8,75,000 to ₹9,34,000 (+₹59,000 / +6.7%), and the Submariner Date moved from ₹982,000 to ₹1,051,000 (+₹69,000 / +7.0%). The GMT-Master II rose from ₹1,021,000 to ₹1,091,500 (+₹70,500 / +6.9%), the Steel Cosmograph Daytona (ref. 126500) climbed from ₹1,468,000 to ₹1,561,500 (+₹93,500 / +6.4%), and even the Air-King went up from ₹709,500 to ₹7,55,500 (+₹46,000 / +6.5%). These increases keep steel sports models roughly aligned with a mid-6 % average.
Also Read: How To Authenticate A Rolex: Key Checks Every Buyer Should Know
Sea-Dweller & Deepsea: Rolex’s heavier-duty divers also rose in price in line with the broader steel category. The robust Sea-Dweller went from ₹1,263,000 to ₹1,348,000 (+₹85,000 / +6.7%) and the Deepsea increased from ₹1,380,200 to ₹1,469,600 (+₹89,400 / +6.5%), again illustrating that the brand’s professional tool watches have retained a steady but noticeable climb in cost for 2026.
Two-Tone / Rolesor Sports & Dress (Datejust & Mixed Metal Sports): In the aspirational two-tone segment, Rolex embraced steeper adjustments as the catalog leans into precious metal content. The Datejust 36 Two-Tone rose from ₹874,500 to ₹939,500 (+₹65,000 / +7.4%), while Submariner Date Rolesor jumped from ₹1,614,000 to ₹1,755,000 (+₹141,000 / +8.7%) and the GMT-Master II Rolesor variants moved to roughly ₹1.81–₹1.85 lakh more compared with 2025 (~+8.6–8.7%). The Yacht-Master 40 Rolesor climbed from ₹1,642,000 to ₹1,786,000 (+₹144,000 / +8.8%) and an Explorer 36 two-tone increased from ₹1,215,000 to ₹1,322,000 (+₹107,000 / +8.8%), signalling a sharper upward move where steel meets gold.
Precious Metal & Full Gold Models: Rolex’s full precious metal references witnessed the most significant hikes in India in 2026, reflecting the company’s strategy to widen the price gap with steel watches. The Day-Date 40 in yellow gold climbed from ₹4,053,000 to ₹4,450,000 (+₹397,000 / +9.8%), the Day-Date 40 in white or Everose gold moved to ₹4,787,000 (+~9.7%), and the Gold Cosmograph Daytona rose from ₹4,443,000 to ₹4,878,000 (+₹435,000 / +9.8%). The White Gold Submariner Date went up from ₹4,413,000 to ₹4,838,000 (+₹425,000 / +9.6%). Even the Platinum Day-Date 40 went from ₹5,929,000 to ₹6,379,000 (+₹450,000 / +7.6%) and the Platinum Land-Dweller 40 was priced at ₹6,338,000 from ₹5,890,000 (+₹448,000 / +7.6%).
High-Jewellery & Gem-Set Pieces: At the highest end of the catalog, Rolex’s gem-set and elaborate models saw some of the largest absolute increases, with diamond-paved variants reflecting the combined impact of materials and craftsmanship costs. A fully diamond Cosmograph Daytona moved from ₹12,053,000 to ₹13,227,000 (+₹1,174,000 / +9.7%), and high-jewellery Day-Date 36 pieces rose from ₹8,350,000 to ₹9,145,000 (+₹795,000 / +9.5%). These dramatic hikes demonstrate how the most luxurious Rolex watches have become even more exclusive in 2026.
