Pharrell’s First Sneaker For Louis Vuitton Is Here—And It’s ButterSoft

British actor Callum Turner fronts Louis Vuitton’s latest sneaker campaign, spotlighting Pharrell Williams’ debut LV ButterSoft design—crafted in buttery leather and bursting with streetwear soul

17 June 2025 02:41 PM

Louis Vuitton continues to push the boundaries of men’s fashion with the launch of its newest icon-in-the-making: the LV ButterSoft Sneaker. Introduced as part of the Fall-Winter 2025 Men’s Collection, the sneaker is designed by none other than Pharrell Williams, the House’s Men’s Creative Director. And leading the campaign? The ever-stylish British actor Callum Turner, whose effortless charisma perfectly matches the sneaker’s bold, yet refined, spirit.

Courtesy of Louis Vuitton
Courtesy of Louis Vuitton

The LV ButterSoft Sneaker is more than a footwear launch—it’s a statement piece that walks the line between the worlds of luxury craftsmanship and contemporary streetwear. The name says it all: crafted in ultra-soft, “butter” leather, the sneaker is a tactile celebration of Louis Vuitton’s commitment to savoir-faire. Handmade in Italy, each pair showcases the kind of detail and quality usually reserved for high-end dress shoes—only this time, in a street-smart silhouette that’s perfect for the modern wardrobe.

Courtesy of Louis Vuitton
Courtesy of Louis Vuitton

The sneaker comes in twenty-four different versions, ranging from rich, moody tones to lighter pastel shades. Several models are adorned with the classic Louis Vuitton Monogram, while others feature hand-painted bruni edges, a subtle nod to the art of leather finishing. There’s also a fun, unexpected detail: an embossed lobster on the back enchape panel—a hidden symbol tied to Pharrell’s creative partnership with longtime collaborator Nigo, with whom he co-designed the Fall-Winter 2025 collection.

Beyond its aesthetics, the LV ButterSoft Sneaker tells a deeper story. At the heart of the design is a celebration of streetwear culture, an integral part of Pharrell’s creative universe. From the 1960s leather sneakers that transitioned from sportswear to everyday staples, to the hip-hop-driven sneaker moments of the early 2000s, the LV ButterSoft pays tribute to the eras and communities that made sneakers a cultural force.

And then there’s the Phriendship silhouette—a subtle outline of Pharrell Williams’ face—stamped proudly on the tongue of each sneaker. It’s a personal signature and a reminder that this is more than a fashion item; it’s a piece of Pharrell’s artistic journey, embedded into every step.

Bringing this luxurious-yet-casual shoe to life in visuals is Callum Turner, the British actor known for his sharp features and suave style. In a series of portraits for the campaign, Turner brings out the sneaker’s elegance, personality, and unmistakable cool factor. His presence reinforces the sneaker’s versatility—designed to be worn with tailored trousers just as confidently as with joggers or denim.

ALSO READ: Jeremy Allen White Named Louis Vuitton’s Newest House Ambassador

With this drop, Louis Vuitton invites you to step into a new chapter of streetwear meets sophistication. Whether you’re a sneakerhead, a fashion collector, or someone looking for that perfect hybrid between casual comfort and luxury design—the LV ButterSoft Sneaker is where it’s at.

The LV ButterSoft Sneaker will be available for pre-order starting June 16, 2025, on louisvuitton.com and the LV App, with an official in-store launch slated for July 10, 2025.

Published At:

Recent Stories

  1. The Perfect Savoury Dish for Your Zodiac Sign
  2. The MASH Ball By Shalini Passi Returns Under The Theme ‘Fashion In Films’
  3. World’s First And Largest Museum Dedicated To Modernist master M.F. Husain To Open In Doha
  4. BMW Celebrates 50 Years Of The 3 Series Tracing The Evolution Across All Seven Generations
  5. BTS Star Jimin Stuns In A Shirtless Look At Paris Fashion Week 2025
  6. Paris Fashion Week Sees Reunion Of Janet And Paris Jackson In A Heartfelt Moment
  7. Inside Pettagam, India’s First Private Museum On Chettinad Jewellery Now Opened In Karaikudi
  8. Festive Home Décor Ideas: Accents, Sculptural Seating To Crystal Tableware To Spruce Up Your Living Spaces
  9. Top Five Best Smart Home Upgrades for Luxury Homes
  10. Interview: Sarita Handa On Weaving Stories Into Spaces And Redefining Indian Décor
  11. Why Sustainable Weddings Are Becoming India’s New Big Fat Trend
  12. In Conversation With C.K. Venkataraman On Titan’s Growth, Vision, And Premiumisation Journey
  13. In Conversation With Yohan Poonawalla On His Vintage Car Collection And The Art Of Restoration
  14. India’s Rising Appetite For Luxury Watches Finds Its Way To Geneva’s Iconic Boutique
  15. Rolls Royce Celebrates One Hundred Years of Phantom With A Look Back At All Eight Generations