Louis Vuitton continues to push the boundaries of men’s fashion with the launch of its newest icon-in-the-making: the LV ButterSoft Sneaker. Introduced as part of the Fall-Winter 2025 Men’s Collection, the sneaker is designed by none other than Pharrell Williams, the House’s Men’s Creative Director. And leading the campaign? The ever-stylish British actor Callum Turner, whose effortless charisma perfectly matches the sneaker’s bold, yet refined, spirit.

The LV ButterSoft Sneaker is more than a footwear launch—it’s a statement piece that walks the line between the worlds of luxury craftsmanship and contemporary streetwear. The name says it all: crafted in ultra-soft, “butter” leather, the sneaker is a tactile celebration of Louis Vuitton’s commitment to savoir-faire. Handmade in Italy, each pair showcases the kind of detail and quality usually reserved for high-end dress shoes—only this time, in a street-smart silhouette that’s perfect for the modern wardrobe.

The sneaker comes in twenty-four different versions, ranging from rich, moody tones to lighter pastel shades. Several models are adorned with the classic Louis Vuitton Monogram, while others feature hand-painted bruni edges, a subtle nod to the art of leather finishing. There’s also a fun, unexpected detail: an embossed lobster on the back enchape panel—a hidden symbol tied to Pharrell’s creative partnership with longtime collaborator Nigo, with whom he co-designed the Fall-Winter 2025 collection.

Beyond its aesthetics, the LV ButterSoft Sneaker tells a deeper story. At the heart of the design is a celebration of streetwear culture, an integral part of Pharrell’s creative universe. From the 1960s leather sneakers that transitioned from sportswear to everyday staples, to the hip-hop-driven sneaker moments of the early 2000s, the LV ButterSoft pays tribute to the eras and communities that made sneakers a cultural force.

And then there’s the Phriendship silhouette—a subtle outline of Pharrell Williams’ face—stamped proudly on the tongue of each sneaker. It’s a personal signature and a reminder that this is more than a fashion item; it’s a piece of Pharrell’s artistic journey, embedded into every step.

Bringing this luxurious-yet-casual shoe to life in visuals is Callum Turner, the British actor known for his sharp features and suave style. In a series of portraits for the campaign, Turner brings out the sneaker’s elegance, personality, and unmistakable cool factor. His presence reinforces the sneaker’s versatility—designed to be worn with tailored trousers just as confidently as with joggers or denim.

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With this drop, Louis Vuitton invites you to step into a new chapter of streetwear meets sophistication. Whether you’re a sneakerhead, a fashion collector, or someone looking for that perfect hybrid between casual comfort and luxury design—the LV ButterSoft Sneaker is where it’s at.

The LV ButterSoft Sneaker will be available for pre-order starting June 16, 2025, on louisvuitton.com and the LV App, with an official in-store launch slated for July 10, 2025.