‘Material Must Always Lead Design’: Objectry’s Aanchal Goel On Opening First Store In Delhi-NCR

A wooden ball that’s actually a candle stand. A wooden sculpture carved with a comical monster face. A wine glass that can become a candle or pillow. Lamps that seem like standing on cut tree trunks to sleek tubes that serve as end tables with curved polished edges. At homegrown design brand Objectry, everyday objects are never boring! They lie at the intersection of material exploration, unique forms and utilitarianism.

After spending a decade in the joy of crafting artisanal home essentials and décor products, its founder, Aanchal Goel, has come up with the launch of Objectry’s first store in Delhi-NCR at MG Road.

Steeped in the spirit of Delhi as a city of creators, the new store is unlike a retail destination, and more a dialogue between maker, craft and user. “As we complete ten years, this store felt like the right moment to pause and realign,” says Aanchal Goel, Founder, Objectry, adding, “It isn’t about showcasing finished products as much as creating a space where materials, ideas, and people can interact freely. Making, for us, has always been a ritual, and this store is an invitation to experience it more closely.

Goel had been patiently looking for a spot for the store for the last many years and fixed MG Road for the “quality of buyers” and “existing brands” on the patch. Further, the fact that Objectry’s work studio is very close to it, made it a perfect choice.

Store’s floating structure

Objectry’s new store, designed in collaboration with Ishaan Bharat, who helms visual arts agency Sector Form, is conceived as a fluid creative laboratory instead of a usual retail destination. With movable partitions and floating structures, it shifts between a store, an artist’s studio, a gallery, and a gathering hub. Staying true to its material-first philosophy, the interiors use TMT bars, galvanised and corten steel, cane, and raw wood with thoughtful restraint.

“I’ve believed from the day of the inception of the brand that a material must always lead the design,” says Goel, adding, “Having the opportunity to design our own store led to toying with materials that are harder to navigate when shipping to faraway destinations is concerned. A lot of fragile materials like semi-precious stones, glass, mirror, corten steel etc have been used. We’ve also used high-quality fabrics like seasons and muslin to showcase the beauty of our furniture in the most ideal form, with the most appropriate fabric selection.”

Collections on display

The store displays Objectry’s home décor collections in furniture, including coffee tables, dining sets, barware, consoles, end tables, shelves and storage in wood, metal, cane, concrete and marble. Telling us about her favourite pieces on display, she says, “My Cane collection, while it was so cumbersome to make, remains one of my favourites. The idea behind the geometry has translated into permanent installations at the store as well. I’m working on a new collection of armchairs, some of which are on display. I also wanted to work with semi-precious stones like amethyst, jade, and quartz that I’d procured in the last few years, and some of them have made it to the store as beautiful, limited-edition end tables that I don’t want to replicate.”

For Goel, the products displayed at the store are presented in the most “honest” form without needing to persuade a customer into an immediate purchase. “The objects in their most authentic natural form allow you to enjoy the design and then be able to decide whether it fits their home or not,” she says.

Are they in tune with trends? “No,” says the trend-averse Goel, who hopes that 2026 sees more colour and fewer ‘neutrals’ amongst interior design trends. “I hope people own their homes in all their own craziness rather than rely on their interior designers to guide ‘what fits’. Authenticity of a home is when you have odd art that speaks to you, regardless of whether others understand it. As most people turn into plant parents, I hope people’s homes house plants that survive. And not just as a fad,” she concludes.