Louis Vuitton Becomes Official Partner Of Real Madrid, Debuts Exclusive Off-Field Wardrobe

Victory travels in Louis Vuitton — and now, it travels with the most decorated club in football history. In a groundbreaking move that fuses luxury fashion with elite athleticism, Louis Vuitton has officially partnered with Real Madrid, unveiling an exclusive multiyear collaboration that sets a new benchmark in sports and style.

Announced to global fanfare, the collaboration extends across Real Madrid’s Men’s and Women’s Football teams and the Men’s Basketball team, providing bespoke Formal Wear and Formal Travel Wear that reflect the shared spirit of excellence, innovation, and legacy. This is the first time the iconic French maison is tailoring for a sports institution of such scale, bringing its storied craftsmanship to the global stage of competitive sports.

“We are proud to support a club whose history, marked by countless national and international victories, continues to inspire entire generations,” said Pietro Beccari, CEO of Louis Vuitton.

A Meeting Of Icons

Founded in 1902, Real Madrid is synonymous with victory, having accumulated an unparalleled record of domestic and international titles. By aligning with such an institution, Louis Vuitton steps into the locker room of legends, reinforcing its commitment to championing the world’s greatest sports stories.

From FIFA World Cups and Formula 1 Championships to the Olympic Games, Louis Vuitton has long been at the forefront of global sporting excellence — often as the official trunk-maker for the world’s most prestigious trophies. This partnership with Real Madrid, however, marks a new chapter. It goes beyond trophies, offering the players sartorial elegance that matches their dominance on the pitch and court.

Pharrell’s Touch: Tailored For Greatness

At the helm of this collection is Pharrell Williams, Men’s Creative Director of Louis Vuitton, who designed the formal wardrobes with his signature blend of tradition and forward-thinking energy.

“Real Madrid stands for excellence and evolution—always pushing forward. That energy fuels what we do at Louis Vuitton,” noted Pharrell. “These are pieces that travel with purpose, strength, and style.”

The wardrobes include tailored suits, ready-to-wear garments, shoes, and accessories crafted from innovative, high-performance fabrics. The collection is characterized by clean lines and timeless silhouettes, infused with subtle luxury: think embossed VVN leather labels, hand-stitched detailing, and refined navy tones — all evoking the ethos of both the House and the Club.

Travel In Style: From Runways To Runways

Designed not only for ceremonies but also for travel, the wardrobe includes a custom luggage suite — Horizon 55, Keepall, Christopher backpack — and accessories like toiletry kits and passport holders. Each item is rendered in Monogram canvas, enhanced with Real Madrid’s white-and-gold color palette, the initials “RM,” and a limited-edition leather charm in the club’s hues. This bespoke range is not available for sale, underlining its exclusivity.

These pieces reflect Louis Vuitton’s historical mastery of travel and trunk-making, rooted in the Maison’s DNA since 1854. With Real Madrid, that legacy continues — now on private jets, team buses, and international stages.

A Shared Philosophy

At the heart of this union lies a set of shared values: excellence, legacy, and innovation. Both Louis Vuitton and Real Madrid are names that transcend their respective industries, commanding cultural and generational reverence. Their paths to global dominance have been marked by a relentless desire to innovate while preserving heritage.

“At Real Madrid, we relentlessly pursue excellence as the path to remain at the top,” said Emilio Butragueño, Director of Institutional Relations. “That same philosophy defines a brand as iconic in the luxury industry as Louis Vuitton.”

Not Just A Fashion Statement

This is more than a fashion statement — it is a celebration of human potential. It acknowledges that greatness, whether stitched into a suit or displayed in a goal scored, is built on the same principles: dedication, precision, and vision.

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With this partnership, Louis Vuitton cements itself not just as a custodian of luxury, but as a symbol of global ambition, echoing Real Madrid’s ethos of always pushing forward, always evolving.

And as the players walk into the world’s biggest arenas, their steps will now be marked by the confidence, craftsmanship, and class of Louis Vuitton.

After all, victory doesn’t just travel — it travels in style!