In 2025, Rolex didn’t just sponsor events—it’s curated a world calendar stamped with its crown. From the thunderous racetracks of endurance motorsport to the salt-sprayed drama of SailGP, and from the elegance of equestrian arenas to the glamour-soaked glow of Hollywood’s award season, Rolex made itself impossible to overlook. This isn’t marketing; it’s architecture—role-building, legacy-layering and image-sculpting on a global stage. While other brands scramble for visibility, Rolex sits confidently at the centre of elite sport and culture, treating sponsorship like a form of storytelling. Every event it partners with reflects a facet of its identity: precision, adventure, artistry, history and sheer excellence. And as 2025 unfolds, the brand proves that the world’s most powerful stage isn’t owned by the loudest voice, but by the most consistent heartbeat. Rolex always understood one truth: if timing is everything, then being everywhere at the perfect moment is the ultimate flex.
Rolex SailGP Championship
The Rolex SailGP Championship 2025 reached a thrilling conclusion in Abu Dhabi, where the Emirates GBR SailGP Team, led strategically by Rolex Testimonee Hannah Mills, clinched the title after a fiercely contested season spanning 12 events across four continents. In the most unpredictable Grand Final in the championship’s history, the British team sealed victory with a decisive move at the penultimate corner, becoming the first to win both the overall title and the Impact League. The 2025 season proved groundbreaking, marked by record speeds, new host cities and evolving technology, including the introduction of T-Foils and the debut of events in Auckland and Lake Geneva. Celebrating milestones on and off the water, the league showcased elite talent and historic achievements, including Martine Grael’s first race win as the championship’s pioneering female driver. Rolex’s role as Title Partner underscored the brand’s enduring commitment to precision, innovation and global sporting excellence.
DP World Tour Championship
Launched in 2017 to celebrate the 20th anniversary of Rolex’s partnership with the DP World Tour, the Rolex Series has since become one of the defining pillars of elite golf. Bringing together five of the most prestigious tournaments on the schedule, it showcases the sport’s highest calibre of competition, global reach and storied tradition. In 2025, the Rolex Series returns with a line-up that reflects the depth and diversity of the Tour itself: the Hero Dubai Desert Classic, the Genesis Scottish Open, the BMW PGA Championship, the Abu Dhabi HSBC Championship and the season-ending DP World Tour Championship in Dubai. Each event carries its own identity, iconic setting and rich competitive legacy, attracting the world’s best golfers and delivering moments that shape careers. More than a sporting platform, the Rolex Series reflects the brand’s long-standing commitment to excellence, precision and the pursuit of greatness, strengthening the bond between Rolex and world golf.
Rolex Fastnet Race
The 51st Rolex Fastnet Race marked a defining chapter in the event’s 100-year history, reaffirming its status as one of offshore sailing’s greatest examinations of human skill, resilience and tactical intelligence. The 695-nautical-mile course, stretching from Cowes to the Fastnet Rock and on to Cherbourg, again proved that this race is never simply about speed—it is about decision-making under pressure. In 2025, a record 444-strong fleet faced shifting winds and complex tides, turning the challenge into a cerebral contest. France’s Léon delivered a standout narrative, claiming overall victory and proving that brilliance is not dictated by size, but by strategy and impeccable teamwork. The mental demands mirrored the prestige of line-honours battles, where technological powerhouses like SVR Lazartigue and Black Jack pushed the boundaries of multihull and monohull racing. Supported by Rolex since 2001, the race continues to embody the brand’s deep connection to yachting and its celebration of enduring human achievement.
Rolex 24 At Daytona
The 2025 Rolex 24 At DAYTONA will ignite the Daytona International Speedway with roaring engines and endurance racing drama as the green flag drops on Saturday, 25 January. For more than 60 years, this iconic twice-around-the-clock contest has embodied the spirit of resilience, skill and mechanical mastery, pushing drivers and machines to their limits in pursuit of excellence. Rolex, which formalized its partnership as Title Sponsor in 1992, continues to shape the event’s legacy. This year, Rolex Testimonee Jamie Chadwick steps into the spotlight as Grand Marshal, adding historic significance to a race already rich in tradition. The event also marks Rolex’s debut as Official Timepiece of IMSA, reinforcing its commitment to innovation and motorsport heritage. With powerhouse entries including Porsche Penske Motorsport and Cadillac Racing returning to battle, anticipation runs high. As ever, the champions will earn more than victory—they will claim a specially engraved Rolex Cosmograph Daytona, symbolizing racing immortality.
Rolex TP52 World Championship 2025
The 2025 Rolex TP52 World Championship in Cascais delivered monohull racing at its purest and most demanding, as the world’s elite sailors battled shifting Atlantic winds and relentless ocean swells across five days of high-pressure competition. Showcasing precision, nerve and tactical brilliance, Doug DeVos’ American Magic Quantum Racing emerged victorious by a single point, sealing an eighth world title in a nail-biting finish against the fiercely determined French crew on Paprec. This narrow margin reflected the extraordinary depth of talent within the fleet, with seven different winners across 10 races. Rolex, Title Sponsor since 2017 and Official Timepiece of the 52 SUPER SERIES, continues to shape the championship’s identity, celebrating excellence and elevating the spirit of grand prix sailing. From experienced icons to rising young sailors, the event highlighted the value of teamwork, trust and technical mastery, confirming its status as the benchmark for monohull competition worldwide.
