A few days back, while setting up her new home, this writer found herself in fog. After several trips to Delhi-NCR’s street-side souks, endless late-night scrolls through e-commerce for home decor products and hours lost down the Instagram rabbit hole admiring home-living brands she had a head full of ideas but fewer things in hand to start with: oddly-sized creepers, potted plants, a pair of framed artworks, macrame-plant holders and rugs with fringes.
Somewhere between unboxing, it struck her—the space was slowly mirroring her own aesthetic: plant-lover, clutter-free, artistic, and a little bohemian (owing to the travel bug). As homes become less about merely chasing Pinterest moodboard and more about wearing one’s personality on the walls, floorings, ceilings and every corner, interior spaces are becoming even more intimate. Conscious decisions are being made to decide what needs to be put, where and most importantly, why.
At the newly launched home décor showhouse, HōMAnAn, founder and interior stylist, Anubha Laroiya Aneja, is ahead of the curve in bringing a personal touch to homes. She styled a 4,000 sq. ft. live-in residence in Delhi’s Greater Kailash (GK)-II with a curation of 40 homegrown luxury design brands. “HōmAnAn brings together furniture, lighting, soft furnishings, rugs, art, wall finishes, décor accents, and objects from homegrown Indian brands — all experienced within a fully styled, lived-in home,” says Anubha as we meet her at the unique showhouse.
Showroom To ‘Showhouse’
Piqued by the name, we ask about the meaning of HōmAnAn. “Hōm draws from home (होम) — a dwelling, a living space, a personal sanctuary. It represents the physical place where life unfolds, where comfort, memory, and belonging take shape. AnAn, drawn from Sanskrit Anan (अनन), speaks to breath, life, face, and essence — the unseen presence that animates a space. It also echoes Ananta, suggesting infinity, the idea that a home is never static but constantly evolving with those who live within it,” shares Anubha, adding that together, HōmAnAn represents a home with a soul.
The showhouse was inspired by an idea to fix the gaps in how people choose to design their homes. “People’s approach to design was either too transactional or too intimidating. But HōmAnAn was conceived as a gentle middle ground like a real home where people can slow down, feel spaces, and understand how design truly comes together before making a choice,” Anubha adds as we explore the space divided into six rooms.
Welcome Home
First came the Puja Room re-imagined with contemporary touches. Instead of a traditional wall-mounted temple with drawers, it was imagined as a spiritual space adorned with a geometrical wall art inspired by the Ogee pattern in Moroccan designs by the Indo-Italian pottery studio, Studio Karamica. Slate boulders from the Himalayan terrain were cut into slabs to keep a Buddha statue, candles, and a conch while clay-made handcrafted bells ring in a meditative calm. “From the mountains of Dharamsala, Studio Karamica shapes clay with intention and artistry. Each handcrafted piece carries the quiet soul of the Himalayas, finding its place at HōmAnAn,” tells Anubha, adding that it’s her “favourite” place in the showhouse as it brings peace and introspection that she deeply values.
It’s this keen understanding of individual lifestyles which enables the seasoned interior designer to bring a unique personal character to each room. For instance, in the living room, she curates a space for someone who appreciates art and craftsmanship — rugs from Jaipur-based Understorey, Oyster Mushroom lights handcrafted from crushed lokta fibre paper from Orjaa, and vibrant gond-art pieces to customised furniture and muted furnishings from Sarita Handa.
Next, one of the bedrooms was styled like an English-countryside home that could appeal to an old-soul; muted tones of ivory, beige, and pale greys came alive with blue floral wallpaper. An antique white writing desk, plated wall art, vintage bedside table, ceramic vases, plush duvets, and tailored curtains framed large windows, letting the room be bathed in daylight. Besides it, another bedroom appeared like a story in minimalism with everything washed in neutral tones of off-white, beige and grey. “Most stores ask you to imagine. HōmAnAn allows you to experience. It is not a showroom or a catalogue-led space. It is a real home, with distinct styles across six rooms, where products are seen in context, scale, and everyday use. Furniture is meant to be sat on, rugs walked over, and lighting experienced through the day. We prioritise clarity before commitment, not impulse buying,” says Anubha during our walk-through. The other rooms were also styled thematically: from a kids’ room, a cosy bedroom, to a tropical-inspired living room on the upper floor.
Anubha carefully curated each space with artisanal furniture from Pune-based Jagdish Sutar, garden sculptures from home-decor brand Beruru, tableware from Jaipur-based Anantaya, wall coverings from UDC Homes, and other decoratives from Anom, Barecraft, The Home Studio and many more. “Each brand has been chosen for its integrity, craftsmanship, material honesty, and longevity. Some bring heritage techniques, others contemporary design thinking. What binds them is not trend, but sensibility. I chose brands I would confidently place in my own home, brands that feel timeless, thoughtful, and deeply rooted,” says Anubha.
Clarity over guesswork
With 40 brands on board, the interior designer does not want to overwhelm us with choice but bring in clarity with a design experience. “Experiential luxury allows people to feel before they buy, to understand value beyond price, and to form emotional connections. Especially in design, experience removes doubt. It replaces guesswork with confidence, and that feels deeply luxurious today,” she tells.
As people today value “feeling over finish”, Anubha believes the future of living lies in creating homes that nurture emotional and mental well-being not just visual appeal. “There is a stronger emphasis on comfort, sustainability, authenticity, and longevity. People are asking why something belongs in their home, not just how it looks. That shift is profound, and it’s exactly the space HōmAnAn is designed to serve,” she concludes as we finish our home tour.
