Gin is having a golden moment. No longer just the quintessential British spirit found in a classic G&T, it’s now the canvas for artistic expression, exotic botanicals, and — increasingly — celebrity ambition. As World Gin Day 2025 approaches, what better time to raise a glass to the stars who’ve gone from scripts and stages to stills and signature serves?
Here’s a deep dive into five standout celebrity-owned gin brands making waves — each with a distinct story, flavour profile, and the unmistakable aura of stardom.
Aviation American Gin – Ryan Reynolds
Origin: Portland, Oregon, USA
Launched: 2006 (Reynolds acquired stake in 2018)
USP: Smooth, balanced, less juniper-forward
Ryan Reynolds didn’t just lend his face to Aviation American Gin — he infused it with his signature dry wit and relentless charm. Originally crafted by Portland-based distillers Christian Krogstad and Ryan Magarian, the gin stood out early for its softer, more citrus-forward flavour profile — a departure from the aggressive juniper hit of London Dry. The gin is known for its spicy and floral notes, made with a Dutch-style rye spirit base and a “botanical democracy” of juniper, cardamom, coriander, lavender, anise, sarsaparilla, and orange peel.
Reynolds joined in 2018 as co-owner and pitchman, turning Aviation into a cultural phenomenon with clever ads and viral content. In 2020, Diageo acquired the brand for a reported $610 million, though Reynolds retains a creative stake. Aviation is now positioned as the “American Gin,” smooth enough for sipping, yet complex enough for a Negroni.
Indoggo Gin – Snoop Dogg
Origin: California, USA
Launched: 2020
USP: Strawberry-infused, laid-back West Coast style
Snoop Dogg’s relationship with gin is iconic — after all, he gave the world the phrase “Gin and Juice.” In 2020, he launched Indoggo Gin, calling it “laid-back with a California soul.” It was inspired by Snoop Dogg’s hit song “Gin & Juice”.
Infused with all-natural strawberry and citrus notes, Indoggo is unapologetically fruity and fun — a true reflection of Snoop’s persona. Distilled five times and infused with seven botanicals, it’s designed for easy drinking and smooth mixing. This isn’t your grandfather’s gin — it’s tailor-made for beach parties, BBQs, and yes, brunches with a splash of OJ.
Snoop partnered with Trusted Spirits and Prestige Beverage Group to bring the project to life, proving he’s as much a mogul as he is a musician.
The Gardener Gin – Brad Pitt
Origin: Provence, France
Launched: 2023
USP: Mediterranean botanicals, French Riviera flair
In 2023, Brad Pitt made headlines not for another blockbuster, but for The Gardener Gin — a Provencal spirit co-created with renowned French distillers Tom Nichol (of Tanqueray fame) and the Perrin family (his partners in the Château Miraval wine estate).
The Gardener Gin pays homage to the French Riviera, capturing the sun-drenched essence of the Mediterranean with botanicals like sweet and bitter orange, pink grapefruit, and lemon. It’s clean, aromatic, and elegantly dry — made for martinis under the stars or aperitifs at golden hour.
Pitt debuted the gin during the Cannes Film Festival, blending glamour, gastronomy, and craftsmanship in one sophisticated pour.
Renais Gin – Emma Watson
Origin: Chablis, France
Launched: 2023
USP: Sustainable, wine-infused gin with terroir
Emma Watson’s Renais Gin is perhaps the most personal entry in the celebrity spirits sphere. Created alongside her brother Alex, Renais (French for “rebirth”) is rooted in the Watson family’s ties to the Chablis wine region of Burgundy, where their father has long been a winemaker.
What sets Renais apart is its use of grape skins from Chablis Grand Cru vineyards, combined with a medley of wild botanicals, including linden flowers, angelica root, and cubeb berries. The gin is distilled sustainably, reflecting Emma’s commitment to environmental causes and artisanal craftsmanship.
Renais is refined, vineyard-kissed, and designed to be sipped neat or in a delicate French 75. It’s not just celebrity-driven — it’s terroir-driven.
Papa Salt Coastal Gin – Margot Robbie
Origin: Byron Bay, Australia
Launched: 2023
USP: Bright, citrusy, coastal character
Australian actress Margot Robbie and her husband Tom Ackerley are among the founders behind Papa Salt Coastal Gin, a tribute to sun, surf, and lazy beach days. Developed with friends in Byron Bay, this gin is infused with native Australian botanicals like wattleseed, waxflower, and river mint, along with zesty citrus and a hint of oyster shell.
Papa Salt is refreshing and savoury, designed to taste like summer in a bottle. The name is an affectionate nod to a well-travelled friend who loved coastal adventures and shared gin on every journey.
With its chic packaging and accessible taste profile, Papa Salt is already making waves beyond Australia, offering a breezy take on the spirit that feels as effortless as Robbie herself.
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A Toast to Starry Spirits
Whether driven by personal heritage, passion for flavour, or a savvy business move, these celebrity-owned gins are more than just vanity projects. Each brand reflects the unique character of its creator — from Snoop’s strawberry swagger to Emma Watson’s eco-elegance, Ryan Reynolds’ comedic crispness to Brad Pitt’s Mediterranean muse.
As you celebrate World Gin Day, why not swap your usual bottle for one with a famous backstory? These gins aren’t just distilled spirits — they’re distilled identities.
Cheers to that.
