Hermès announced their first pair of headphones this week. They cost $15,000. No one should be surprised.

The French luxury house has been making leather goods for nearly two centuries, so naturally their entry into audio involves hand-stitched cowhide and colours named after their famous Kelly bag. The headphones come from Ateliers Horizons, their experimental workshop that previously made things like custom cricket bats and portable cocktail bars—apparently essential items for people with too much money and very specific hobbies.

Two years of development went into these headphones, which suggests they might actually sound decent. The grilles look like planar magnetic drivers, the kind of thing serious audiophiles care about. But let’s be honest: if you’re spending car money on headphones, you’re probably not reading frequency response charts first.

Hermès knows exactly what they’re doing. They’ve been selling $13,000 handbags for decades while people complain about the price, then buy them anyway. The Birkin started at $2,000 in 1984. Inflation doesn’t explain the current price—demand does.

The headphones will launch this summer at select boutiques, which means most people won’t even get the chance to buy them. Hermès has perfected the art of making products feel exclusive by actually making them exclusive. Simple math: limited supply plus unlimited wealth equals whatever price they want to charge.

This isn’t really about audio quality, though these probably sound fine. It’s about owning something most people can’t have. Tech companies spend millions trying to create artificial scarcity through limited drops and waiting lists. Hermès just prices things so high that scarcity creates itself.

The timing makes sense too. Everyone has decent headphones now. Your $100 earbuds probably sound better than expensive headphones from ten years ago. When good enough becomes accessible to everyone, luxury moves further out of reach.

Will these headphones change how music sounds? Probably not dramatically. Will they change how people perceive the person wearing them? Absolutely. That’s always been the actual product Hermès sells.

The funniest part might be the press coverage treating this like news. Hermès making something expensive is like reporting that water is wet. Their entire business model depends on charging prices that make normal people recoil. If these headphones were reasonably priced, they’d actually be failing at their job.

So yes, $15,000 headphones are ridiculous. But Hermès isn’t trying to be reasonable. They’re trying to be Hermès, and apparently that’s worth exactly fifteen grand to someone.